Articles of Interest: The Evolving Accounting Landscape
The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will help you understand what is in store.
The Trends That Will Affect CPAs in 2023
With so many changes on the horizon, here is how experts in a variety of practice areas foresee the next year unfolding in accounting. Read more to understand how those in marketing and growth roles may be impacted.
Future of Accounting: The 2023 Annual Guide
Are you prepared for 2023? There are many trends that are happening right now that can help prepare you for specific strategies for you and your firm for the future. This article outlines what the future of accounting looks like for firms and how to prepare for it this year.
AAM’s Articles of Interest: Marketing and Firm Culture
Marketers have a lot on their plate: campaigns, eblasts, social media, websites and more. Sometimes this even includes company culture, which is often hard to define. Some might even think their company (or for most of us, firm) does not have a culture at all! How do you integrate culture into your current marketing plan? Here are some ideas.
The Year Ahead: Top Opportunities for 2023
What are your growth strategies for 2023? It is time to rethink your growth plans and business models in effort to position you for growth. Here are some of the biggest opportunities identified by managing partners, thought leaders and industry consultants.
How Does Data Analytics Play a Role in Marketing?
Data analytics can be very insightful – and almost essential – in our lives today. Read more to learn how your analytics can help shape your marketing strategies.