February 2023: Emerging Trends Shaping Accounting Marketing

Beginner’s Guide: A new AI tool called ChatGPT is creating a frenzy and some serious questions as it goes viral, causing many to ponder its implications across multiple industries, including the marketing world. Find out how it works and some important considerations in this article.

Seasoned Marketer: Phygital is a new trend making its way into the B2B consumer journey. What does it mean? And why should we care? Here are the top five things you can start doing to get phygital.

Business Development: Cross-selling is an instrumental growth strategy for CPA firms, but it all boils down to smart strategies and supporting technology. In this article, learn how to build an effective campaign and what supporting technology is needed.

Articles of Interest: The metaverse isn’t just about fancier gaming experiences. The uncharted metaverse points to untold new ways of working, buying, interacting, learning and living. What is it? And should we care? Here are some articles that further explore the concept of the metaverse.

Meet a Member: Jennifer Harrity Cantero is well-known within the AAM Community as an expert on ESG. She’s an AAM Board Member, podcast host, former marketer turned practice leader, and mentor and friend to many within AAM. Watch or read this month’s Meet a Member where Jen talks to us about ESG and emerging trends.

January 2023 New Members

Amy Kelly, EisnerAmper
Ariana Marcello, EisnerAmper
Astrid Garcia, EisnerAmper
Briana Low, Brown Schultz Sheridan & Fritz
Bryanna Trottman, Freed Maxick CPAs
Chris Badger, NOWCFO
Ciara Paesano, Bennett Thrasher LLP
Claudia Massar, Alloy Silverstein
Conner Raffety, Harris CPAs
Darla Shaler, Lane Gorman Trubitt
Dovile Gucmeris, EisnerAmper
Emily Normand, Armanino, LLP
Haley Meye, CliftonLarsonAllen, LLP (CLA)
Heather Harms, MNP
Heather Kloster, CliftonLarsonAllen, LLP (CLA)
Holly Faidley, Windham Brannon
Jacob Sopczynski, Yeo & Yeo CPAs & Advisors
Jennifer Fontenot, Bennett Thrasher LLP
Jessica LeMere, Freed Maxick CPAs
Jim Terminiello, Berdon, LLP
Jordan DiFranco, Marcum, LLP
Julie Rubelowski, CliftonLarsonAllen, LLP (CLA)
Justin Robinette, EisnerAmper
Justine Deleguardia, DeJoy, Knauf & Blood, LLP
Leah Swaggerty, The Social Bullpen
Maggie Jencik, EisnerAmper
Makayla Peterson, EisnerAmper
Marianne Badurina, Withum, Smith & Brown, CPAs
Mary Augustine, PKF Mueller
Matt Greco, Withum, Smith & Brown, CPAs
Megan O’Donnell, EisnerAmper
Natavia Domingo, Grassi Advisors & Accountants
Pat Walsh Withum, Smith & Brown, CPAs
Patricia Payumo, EisnerAmper
Robin Clukey, PBMares, LLP
Stephanie Maisch, CBIZ & MHM
Stephen Mann, EisnerAmper
Trae Nickelson, EisnerAmper
Valerie Franco, Marcum, LLP