Posts By
Emily Hensler
Lexington, KY (May 14, 2024) – Stacy Dreher, Director of Practice Growth at James Moore & Co., has been honored with the Association for Accounting Marketing’s (AAM) 2024 Marketer of the Year award. This prestigious award recognizes a marketing professional who has shown outstanding performance in the field of accounting…
May 14, 2024 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual Marketing Achievement Awards (MAA) this morning during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements…
May 14, 2024 (Lexington, KY) – On May 14, during the Association for Accounting Marketing’s (AAM) annual Summit held in Orlando, Florida, sixteen prestigious awards were distributed to exceptional accounting marketers and growth professionals. The awards ceremony was a highlight of the Summit, showcasing excellence across various domains such as…
2024 Association for Accounting Marketing Biennial Compensation Survey Report Accounting Marketing & BD Professionals are ‘Aligned for Action’ More Data on Salaries, Specialization & Succession Opportunities MAY 14, 2024 — The Association for Accounting Marketing (AAM) has released the results of its 2024 Biennial Compensation Survey this week. Survey…
Driving Digital Transformation Strategy through Content Automation Take a look back at the evolution of digital marketing and how it is shaping strategies, techniques, and future trends such as AI, automation, and personalized marketing. Is Your Company Prepared for AI? A 5-Step Guide to AI Readiness and an Era of…
Seasoned Marketer: In the competitive landscape of accounting firms, client satisfaction is crucial. Understanding client needs, preferences and pain points is necessary for maintaining strong relationships and fostering business growth. One effective tool for gathering such insights is client satisfaction surveys. By implementing well-structured surveys and leveraging the data they…
Beginner’s Guide: 2024 is poised to bring about innovations that marketers at all stages of their careers will be learning and embracing right alongside those just starting. In this article, we have some of the top trends in digital marketing that will be making an impact in 2024. Seasoned Marketer:…
Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…
Celebrate Excellence in Accounting Marketing with AAM! Join the Quest for this Professional Achievement Nominations Now Open for AAM’s Marketer of the Year Award January 16, 2024 | Lexington, KY – The Association for Accounting Marketing (AAM) is now accepting nominations for the 2024 Marketer of the Year award until…
What tool do you need to make 2024 a success? We asked our committee members to share what tool they can’t live without. Read on to hear what they have to say. Pingboard: There are so many marketing tools that we can’t live without, but there is one special tool…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.