AAM Announces the Category Winners of the 2024 Marketing Achievement Awards

May 14, 2024 (Lexington, KY) – On May 14, during the Association for Accounting Marketing’s (AAM) annual Summit held in Orlando, Florida, sixteen prestigious awards were distributed to exceptional accounting marketers and growth professionals. The awards ceremony was a highlight of the Summit, showcasing excellence across various domains such as advertising, branding, events, video and multimedia, website design, corporate social responsibility as well as diversity, equity, and inclusion. This year, AAM introduced two new award categories: Client Experience and Innovation & Strategic Achievement, reflecting the evolving landscape of marketing and growth in the accounting sector.

A panel of seasoned marketing professionals, including many from the Society of Marketing Professional Services (SMPS), evaluated 93 submissions to select the winners. These entries were judged on their ability to achieve specific goals, strategic execution of projects, and the generation of measurable outcomes. This rigorous evaluation process ensures that only the most effective and innovative efforts are honored, highlighting the critical role of strategic marketing and growth programs in firm success.

The categories and winners are as follows:




Client Experience



Content Marketing Campaigns

External – Freed Maxick

Internal – FORVIS


Diversity, Equity and Inclusion Program or Initiative

Baker Tilly



Budget above $25,000 – Baker Tilly

Budget below $24,999 – WilkinGuttenplan


Innovation & Strategic Achievement | Emerging Tech



Integrated Branding Programs

Firm revenue above $40M – HCVT

Firm revenue below $40M – BGM


Video and Multimedia

Blue & Co.


We AAM to Serve

Cohen & Company

Cherry Bekaert

Brown Plus



Budget above $50,000 – Landmark CPAs

Budget below $49,999 – Kernutt Stokes


The Association for Accounting Marketing (AAM) is an international association and a one-of-a kind network of marketing, business development and growth strategists. The association was formed in 1989 to elevate the profession and advance the careers of growth professionals in the accounting profession through education, community, thought leadership and leading-edge resources. Learn more about AAM at

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