February 2024: Digital Marketing

Beginner’s Guide: 2024 is poised to bring about innovations that marketers at all stages of their careers will be learning and embracing right alongside those just starting. In this article, we have some of the top trends in digital marketing that will be making an impact in 2024.

Seasoned Marketer: A well-thought-out digital strategy is key to any campaign’s success. Rehmann demonstrated just that with their cybersecurity campaign, CyberReady. This case study dives into their journey and success with this strategic digital campaign.

Hot Topic: Google is reimagining how users search with its experimental Search Generative Experience (SGE), which utilizes generative AI to make searching more intuitive and help users understand information faster. With its ability to generate relevant content directly on the search engine results page (SERP) coupled with its intuitive nature and interactive style, Google SGE could significantly impact accounting firms’ organic search traffic if launched as is. Check out this article to learn more!

Meet a Member: This month, we’re getting to know Becky Weiand, Digital Marketing Manager at Rea & Associates. Check out our February Meet a Member to learn more about Becky and her unique insights into the realm of digital marketing!

Articles of Interest: Check out these articles that provide valuable tips, insights, and information for digital marketing!

Business Development: Email is a major force for accounting firms today, and it isn’t going away anytime soon. How can today’s accounting firms build, maintain and properly target their email marketing lists to deliver value to their audience? Check out this article to learn more.


January New Members: 

Abbie Van Ess, Wipfli, LLP
Akashdeep Sarpal, KNAV
Allison Mayenschein, Wipfli, LLP
Bill Pintsak, CLIENTSFirst Consulting
Brian Glessner, Keiter
Brian Johnson, Allen, Gibbs & Houlik, L.C.
Brittany Fisektsis, SKC & Co. CPAs
Cassandra Bae, Vasquez + Company
Charles Teel, Teel & Company
Chloe Andrade, Weinstein Spira
Christina Swonger, Wipfli, LLP
Donna Raper, BKR International
Eric Scarcella, RKL LLP
Hanna Lindstrom, Stockman Kast Ryan + Company
Heidi Kolb, RKL LLP
Heidi LaMarca, Windham Brannon
Jenna Ziegler, Wipfli, LLP
Jessica Reilly, Stephano Slack
Julie Ford, Wipfli, LLP
Kaelynn Guzman, PKF Texas
Katherine Cole, Spiegel Accountancy Corp.
Kim Kennedy, UHY Advisors
Lauren Miketinac, Wipfli, LLP
Laurie Stiles, Henderson Hutcherson & McCullough, PLLC
Lindsey Chretien, RKL LLP
Mark McKinley, Rea & Associates, Inc.
Matthew Baughman, Rare Karma
Megan Clinton, Wipfli, LLP
Neil Barrow, RevOps Advisors
Nikki Villagomez, BRC
Paige Bowermaster, RKL LLP
Paul Bailey, CliftonLarsonAllen, LLP
Rebeca Bichachi, Oracle NetSuite
Sam Ensign, Wipfli, LLP
Tim Leo, DSB Rock Island
Tracy Gonzalez, Wipfli, LLP
Treyson Redmond, Tanner LLC