Posts By
Emily Hensler
May 14, 2025 (Lexington, KY) – On May 13, during the Association for Accounting Marketing’s (AAM) annual Summit held in Phoenix, Arizona, sixteen prestigious awards were distributed to exceptional accounting marketers and growth professionals. The awards ceremony was a highlight of the Summit, showcasing excellence across various domains such as…
Discover the Top 3 Trends Shaping Accounting Business Development in 2025: In this video, we dive into the game-changing trends redefining the accounting profession, from private equity’s (PE) transformative influence and its demand for scalable growth, to the revolutionary role of artificial intelligence (AI) in lead generation and the newfound…
Recognize Excellence in Business Development with AAM! Shine a Spotlight on Outstanding Achievements in the Accounting Nominations Now Open for AAM’s New Business Developer of the Year Award January 9, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM) is now accepting nominations for the 2025 Business Developer…
Honor Excellence in Accounting Marketing with AAM! Nominations Now Open for AAM’s Marketer of the Year Award January 9, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM) is now accepting nominations for the 2025 Marketer of the Year award until February 4. The 2025 Marketer of the…
Pre- and Post-Event Strategies for Relationship Nurturing Explore ways to use strategic planning, personalized communication and meaningful follow-ups to turn professional events into powerful networking and business opportunities. Growth Architects: Building Your Firm’s Business Development Foundation Discover how to evaluate and structure business development efforts to drive sustainable growth,…
Seasoned Marketer: With the rise of AI-driven search platforms, Google’s shift away from third-party cookies, and a flood of new digital tools, traditional marketing metrics are in flux. I recently sat down with Yeo & Yeo’s Digital Marketing Coordinator, James Kuch, to explore some of these trends and gain insight…
Beginner’s Guide: In a competitive market, a well-executed PR strategy can set your accounting firm apart, showcasing your expertise, achievements and commitment to excellence. If you’re looking to dip your toes into the PR pool, this article highlights three steps to help you get started. Seasoned Marketer: Public relations can…
Working Together: What Business Development Looks for from Their Marketing Peer to Drive Success Explore the critical collaboration between business development and marketing to align strategies, enhance brand visibility, generate quality leads and optimize overall business growth. United Values: Building a Stronger Brand and Unwavering Stakeholder Loyalty Uncover the secret…
Hot Topic: What can firms do to continue aligning for action and demonstrating clear ROI for future brand visibility and business success? The AAM Biennial Compensation Survey Report is out now, offering insights and takeaways for all marketing/BD and firm leaders. Read some of the highlights in this article. Beginner’s…
Hot Topic: As many of you know and have experienced, AAM Summit provides a chance to elevate your skills and expand your professional network. A week dedicated to empowering marketers with insights and tools needed to further your career within the Accounting Marketing world, it is one of my favorite…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.