AAM MINUTE
May 2024: Summit Recap and Marketing/HR Synergy

Hot Topic: As many of you know and have experienced, AAM Summit provides a chance to elevate your skills and expand your professional network. A week dedicated to empowering marketers with insights and tools needed to further your career within the Accounting Marketing world, it is one of my favorite weeks of the year. Becoming your firm’s leading internal consultant, gaining insight into generation differences in marketing, and discovering the importance of the inner work that can push you even further within your career- these are just a few of the topics I walked away with a better understanding of and left feeling rejuvenated. Read this article for a glimpse into some of the hot topics discussed at this year’s AAM Summit!

Beginner’s Guide: In today’s competitive landscape, accounting firms face a critical need to attract and retain top talent. One recruiting marketing strategy that is on the rise involves college-specific webpages and other tailored marketing materials, with customized content to target students for internships, externships and entry-level positions. Click here to learn from Fonda Lang, Marketing & Practice Development Director at Keiter CPAs, on how Keiter utilizes this strategy to maximize university relationships for recruiting marketing.

Speakers of Interest: The 2024 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from business transformation, growth and collaboration to having courageous conversations. Here are Summit’s keynote speakers worth following for news and insights.

Meet a Member: This month, we’re getting to know one of AAM’s 2024 Hall of Fame inductees, Becca Johns. Check out our May Meet a Member to hear Becca’s “must know” for new accounting marketers.

Seasoned Marketer: Mergers and acquisitions can be exciting and challenging for any organization. M&A activity is expected to rise in accounting as CPA practices seek to extend their reach, tap a broader client base and diversify their services. If your firm is going through a merger, here are some tips to help you navigate this process effectively.

Business Development: Successful accounting firms understand the importance of a well-coordinated effort between business development (BD) and marketing teams. These two essential functions must work hand in hand to drive firm success. During a recent Amplify! podcast episode with Chris Perrino, principal of business development at Barnes Dennig, Chris shared what effective collaboration looks like and the secrets behind a harmonious BD and marketing partnership. Read more about this episode here. 

April New Members

Ally Mcloughlin, Clark Nuber PS
Austin Murray, Sykes & Company, P.A.
Jacklyn Baumgartner, Webster Rogers LLP
Jenny Brumfield, Saville CPAs & Advisors
Lisa Namm, LBMC
Tony Caleca, Armanino, LLP
Vincent Giardino Withum, Smith & Brown, CPAs