Amplify! Season 4 Episode 4
How Business Developers Work with Marketing

Episode 4: How Business Developers Work with Marketing

with Chris Perrino, Principal, Business Development with Barnes Dennig

Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a “two plus two equals five” approach, harnessing their collective potential.

In this season of Amplify! we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how BDEs and marketing can work together. Chris Perrino, principal of business development at Barnes Dennig, talks about the marketing BD handoff, how the two functions can work together, reporting structure and more.

Listen in to discover the magic of collaboration between business development (BD) and marketing teams!