Posts By
Emily Hensler
For Immediate Release Contact: Rhonda Clark Executive Director 859.494.1185 [email protected] Association for Accounting Marketing Opens Nominations for the 2026 Business Developer of the Year Award Nominations are now open to recognize standout business development leadership in accounting growth. January 15, 2026 | Lexington, KY — The Association for Accounting Marketing…
Newly Elected Board Members Shape the Future of Growth in the Accounting and Advisory Profession November 11, 2025 | Lexington, KY – The Association for Accounting Marketing (AAM) today announced five first-term, at-large directors elected to its 2026 Board of Directors: Angel Morgan, Chief Business Development Officer, Cherry Bekaert; Anne Angera,…
Hot Topic: AAM has officially kicked off Phase 1 of its rebrand, diving deep into research, member feedback and communications strategy. This article explores what the rebrand workgroup uncovered, what it means for the future of the brand and how fellow marketers in accounting firms can apply these insights to…
Marketer’s Playbook for a Successful Merger Discover how marketers can turn a merger from a disruptive change into an opportunity to unify brands, engage employees and strengthen client trust. Understanding the Lifecycle of a Private Equity Investment Explore the full journey of a PE investment and learn how these deals…
Seasoned Marketer: AI is transforming the way accounting marketers, business developers and other growth professionals approach their work. With so many tools available, it can be challenging to know which ones truly deliver value. This Seasoned Marketer article breaks down the top AI tools for content writing, SEO, data visualization,…
LEXINGTON, KY—June 30, 2025. The Association for Accounting Marketing (AAM) proudly announces the release of its fourth certificate course, “Elevating Your Firm’s Client Experience,” now available on demand. This innovative course is designed to empower growth professionals with the knowledge and tools to transform their firm’s approach to client service. …
LEXINGTON, KY—May 20, 2025. What drives the remarkable marketing performance of the fastest growing accounting firms? The Association for Accounting Marketing (AAM) wanted to find out. The newly released 2025-26 AAM Marketing Budget Benchmark Study explores how accounting firms across the nation use their marketing budgets, providing a broad overview…
May 14, 2025 (Lexington, KY) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual achievement awards yesterday during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the profession,…
May 14, 2025 | Lexington, KY – Arlene Labrador, Business Development Director at Cherry Bekaert, has been honored with the Association for Accounting Marketing’s (AAM) 2025 Business Developer of the Year award. Awarded for the first time this year, the Business Developer of the Year award recognizes individuals who have…
May 14, 2025| Lexington, KY – Kristen Lewis, Managing Director at EisnerAmper, has been honored with the Association for Accounting Marketing’s (AAM) 2025 Marketer of the Year award. This prestigious award recognizes a marketing professional who has shown outstanding performance in the field of accounting marketing. The accolade was officially…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.