Posts By
Emily Hensler
Does Your Revenue Model Optimize or Drain your Employee Experience? Is your current hourly billing model inadvertently tarnishing both your client and employee experiences? Mastering Account-Based Marketing: A Path to Stronger Client Relationships Learn how Account-Based Marketing can nurture client relationships and work not only as a competitive advantage, but…
Articles of Interest: Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” Seasoned…
Beginner’s Guide: The way a customer feels about their experience with your company can truly make or break your business. Learn what the client experience entails and how to start improving it in this article. Seasoned Marketer: Client experience is at the heart of any successful business. How your clients…
Contact: Rhonda Clark Executive Director 859.494.1185 [email protected] AAM Virtual Conference and Upcoming Member Resources Center on Navigating the Future of Intelligent Technologies Marketers Can Learn How to Leverage the Power of Generative AI September 28, 2023 | Lexington, KY – The Association for Accounting Marketing (AAM) announced a series…
Beginners Guide: Accounting marketers today have access to more data than ever before, and understanding how to use it has never been more essential. But how should you use data analytics as an accounting marketer and how can it benefit your clients? Learn more in this article. Meet a Member:…
Contact: Rhonda Clark Executive Director 859.494.1185 [email protected] Association for Accounting Marketing Announces New Board Members Newly Elected Board Members Shape the Future of Growth in the Accounting and Advisory Profession June 30, 2023 | Lexington, KY – The Association for Accounting Marketing (AAM), the leading association committed to providing educational opportunities…
May 9, 2023 (Lexington, Ky) – Twenty-three awards for marketing achievement were presented to accounting marketers on May 8 at the Association for Accounting Marketing’s (AAM) annual Summit. AAM’s Marketing Achievement Awards feature awards in multiple categories, including advertising, branding, business development initiative, collateral and content marketing, events, marketing and PR campaigns,…
May 9, 2023 (Lexington, Ky) – Lucas LaChance, partner over practice growth at Lane Gorman Trubitt (LGT), has received the Association for Accounting Marketing’s (AAM) 2023 Marketer of the Year award. This award honors a marketing professional who has demonstrated exemplary performance in the profession of accounting marketing. The winner was…
May 9, 2023 (Lexington, Ky) – The Association for Accounting Marketing (AAM), the leading resource for growth professionals in the accounting and advisory profession, announced the recipients of its individual Marketing Achievement Awards (MAA) last night during its Annual Summit. Individual awards are presented annually in recognition of outstanding achievements in the…
Beginner’s Guide: Strategic planning is the foundation for growth and sustainability, and is an essential component of any accounting firm. Without a plan, the firm will likely struggle to recruit, grow and improve. If you have never participated in a strategic planning process, knowing where to start or what questions…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.