CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
Hot Topic: Will Google Search Generative Experience (SGE) Impact Your Firm’s Organic Search Traffic?
Google is reimagining how users search with its experimental Search Generative Experience (SGE), which utilizes generative AI to make searching more intuitive and help users understand information faster. With its ability to generate relevant content directly on the search engine results page (SERP) coupled with its intuitive nature and interactive…
In an era where cybersecurity threats are rampant and regulatory requirements are constantly evolving, Rehmann recognized the pressing need for organizations to have robust cybersecurity plans in place. To address this challenge, Rehmann developed CyberReady, a comprehensive program designed to simplify the complex process of cybersecurity planning and implementation, making…
Getting started in marketing is exciting, though it can often feel daunting; as though all of the other marketers share a secret code that you only understand bits and pieces of. That’s not necessarily the case for today’s early career marketers! 2024 is poised to bring about innovations that marketers…
In today’s data-rich landscape, marketers are often overwhelmed with metrics, presenting an endless array of measurement possibilities, but not all data is created equal. With more data than ever before, understanding what metrics firm leaders care about vs. metrics that may only be important to marketers is critical. The recent…
Like diversity, equity & inclusion (DEI), AI has its champions and skeptics, yet both are gaining significant traction in accounting firms. DEI initiatives aim at ensuring equity and opportunity, while AI is revolutionizing processes. In essence, both represent transformative forces, shaping the progression of the profession. Here’s how AI will…
In the fast-paced world of accounting, where accuracy, communication, and collaboration are paramount, information is essential for firms aiming to maintain an effective and engaged workforce. We each spend hours a day drafting, reading, and responding to emails. A loaded inbox can be an inconvenience at best, and a downright…
Launching a paid digital advertising campaign can be overwhelming. Begin by knowing your audience, setting clear goals and choosing optimal platforms like Google Ads or Facebook. One of the most important steps is to craft compelling ad content that also aligns with your audience’s preferences. This short guide provides a…
Author: David Toth, Winding River Consulting In today’s dynamic business landscape, sales and marketing are no longer siloed departments operating independently. Instead, they are two sides of the same coin, working in tandem to drive revenue growth and achieve business objectives. This is especially true in accounting firms, where complex…
In today’s world, people are inundated with information, and breaking through the noise can be a formidable challenge. For accounting firms navigating mergers, rebranding or launching new services, the importance of paid advertising is more pronounced than ever. In this era of constant connectivity, where attention is a limited commodity,…
Accounting firms employ various paid advertising and digital marketing strategies to enhance their recruitment efforts. Creating an effective paid advertising and digital marketing strategy for accounting recruiting involves a combination of targeted approaches to reach and connect with the right candidates. Is paid advertising part of your firm’s overall recruiting…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.