Posts By
Ian McManis

Ian McManis, co-chair of AAM’s podcast committee, was the interviewer for this episode. He is a marketing specialist at Barnes Dennig where he is responsible for niche marketing, seminars and business development support, with a specialization in digital marketing. In 2016 he was named AAM’s Rookie of the Year. Contact him at

Engage Accounting Marketing Conference

Aligning Sales and Marketing in a Rapidly Evolving Market

By Ian McManis / February 7, 2018

By Ian McManis, Barnes Dennig   When it comes to innovation by sales collaboration, the ideal goal is perfect alignment. Improving the understanding of who your target market is, and how to enhance interaction between marketing and sales, is the key to speeding up the sale cycle. In a past…

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AAM Accounting Marketing Conference

How Marketers Build a Growth Oriented Culture in their Firm

By Ian McManis / October 4, 2017

Having a top-tier sales culture goes much deeper than hiring an all-star team of rainmakers. Many of the aspects that go into creating a sustainable culture are often overlooked and may be hindering your firm’s bottom line performance. Marketers have a large responsibility when it comes to building a true…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 1 Episode 1

Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares

with Andrea Sardone from PBMares

Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.