CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
Talk to any accounting marketer and they will likely tell you one of their greatest challenges is content creation. By identifying top issues and writing articles to feature on website blogs, social media channels, and in email campaigns we can offer value to our clients, potential clients, and broader audiences.…
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” ~Warren Buffett Branding has always been instrumental to CPA firms, but it has not always been intentional. A firm’s brand was likely developed by chance over the…
Over the past couple of years, accounting firms around the world have had to adapt to a disruptive, uncertain landscape. They have been forced to transform their processes, reexamine their working environments and contribute to businesses’ economic recovery. Now that the dust has (mostly) cleared from the pandemic, lasting changes…
We keep hearing about data analytics, and how it’s a big trend in our marketing industry… But first, let’s talk a little bit about what we mean by “data analytics.” It’s much more than having clean data. I really liked Emily Steven’s definition in her November 30, 2022, article What…
The accounting industry has undergone a significant transformation over the past few years. With remote work now the norm, how has marketing’s role changed? The industry is being shaped and altered by several trends and forces. As a marketer in the accounting industry, here are a few articles that will…
AAM Volunteerism Can Impact Your Career Fifteen years ago I attended my first AAM Summit. As a “newbie,” I was welcomed not only to the event, but also the association with open arms. I remember being in awe of the leadership and shocked they would invest their time getting to know…
Welcome to CPA Growth Trends! This all-new AAM blog is a destination where you can find strategies, tools and knowledge focused on growing CPA firms. Adding a new platform for engagement is quite the undertaking, and AAM’s knowledge footprint grows whenever we do. We are proud to bring this blog…
Growth encompasses disciplines including marketing, advertising, social media, communication, public relations, business development, innovation, data analysis and much more. Add to that recruiting, technology, M&A, practice management, and all of the other areas of firm management that growth impacts, and you clearly see why growth is one of the top…
Podcasting: The Next Frontier of Content Production for Accounting Firms Using podcasting as a vehicle for getting into your customer’s ear (so to speak) has never been more popular than it is today. And for those looking to market professional services to the world’s business leaders, now is a great…
Emotions don’t belong in an accounting firm. Accounting is about numbers. It’s rational, orderly, logical. Emotions are irrational, messy, and they don’t follow rules of logic. “Emotional intelligence” is a buzzword. One of those feel-good, flavor-of-the-month initiatives cooked up by marketing and HR—irrelevant to the real work of serving clients…
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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.