Posts By
Susan Ross Wells

Susan Ross Wells is the Marketing Manager for Gilmore Jasion Mahler, LTD, the largest locally owned public accounting firm in Northwest Ohio. With the firm since 2015, her areas of focus include marketing & branding strategy, web development, content creation, media relations and social media management. She is also an advocate for Flag City Honor Flight, the local hub of the Honor Flight Network, which flies veterans to Washington, D.C. to see the memorials built in their honor.

Meet a Member: Lucas LaChance

By Susan Ross Wells / May 19, 2023

AAM 2023 Marketer of the Year JUST THE FACTS: Name: Lucas LaChance, CPA, CIA Title:Partner of Practice Growth Years of Experience: 16 years with the firm: 8 audit/8 marketing College Name & Degree(s): University of Texas at Dallas: Bachelor of Arts in Literary Studies and Historical Studies; Master of Science:…

Beginner’s Guide: ChatGPT and Real-World Writing

By Susan Ross Wells / February 15, 2023

Talk to any accounting marketer and they will likely tell you one of their greatest challenges is content creation. By identifying top issues and writing articles to feature on website blogs, social media channels, and in email campaigns we can offer value to our clients, potential clients, and broader audiences.…

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 9 Episode 4

Beyond the Database: Building a CRM That Fuels Business Development

Nikki Burgeson | UHY-US

In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.