Posts By
Susan Ross Wells

Susan Ross Wells is the Marketing Manager for Gilmore Jasion Mahler, LTD, the largest locally owned public accounting firm in Northwest Ohio. With the firm since 2015, her areas of focus include marketing & branding strategy, web development, content creation, media relations and social media management. She is also an advocate for Flag City Honor Flight, the local hub of the Honor Flight Network, which flies veterans to Washington, D.C. to see the memorials built in their honor.

Meet a Member: Lucas LaChance

By Susan Ross Wells / May 19, 2023

AAM 2023 Marketer of the Year JUST THE FACTS: Name: Lucas LaChance, CPA, CIA Title:Partner of Practice Growth Years of Experience: 16 years with the firm: 8 audit/8 marketing College Name & Degree(s): University of Texas at Dallas: Bachelor of Arts in Literary Studies and Historical Studies; Master of Science:…

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Beginner’s Guide: ChatGPT and Real-World Writing

By Susan Ross Wells / February 15, 2023

Talk to any accounting marketer and they will likely tell you one of their greatest challenges is content creation. By identifying top issues and writing articles to feature on website blogs, social media channels, and in email campaigns we can offer value to our clients, potential clients, and broader audiences.…

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Marketing Strategy

Articles of Interest: Marketing Strategy

By Susan Ross Wells / September 20, 2022

It could be your most important project all year: building your marketing plan, a strategic document to guide your marketing priorities, and the initiatives to support your firm’s growth plan. But many of us struggle to get this done for many reasons. Here are four articles to help you dive…

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marketing with purpose|

Marketing with Purpose

By Susan Ross Wells / May 18, 2022

As a member of AAM and attendee of AAM Summit several times, I can personally attest that there’s nothing more invigorating than sitting down for that opening session. We’ve all traveled from across the country to come together and set aside our day-to-day marketing efforts to think “big picture” with…

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Marketing Strategy

SEO Influencers to Follow on Social

By Susan Ross Wells / April 19, 2022

In this month’s Articles of Interest feature, rather than offering some helpful articles to read, you’ll find the names and social handles of some of the top “influencers” in the fast-paced and ever-changing world of Search Engine Optimization (SEO). They may approach SEO strategy in different ways, or have varying…

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Marketing’s Impact on Firm Culture||||

Marketing’s Impact on Firm Culture: Build Your Purple Wall

By Susan Ross Wells / February 17, 2022

This is one of the main hallways through the accounting firm Gilmore Jasion Mahler, LTD (GJM), where I lead marketing efforts. The words you see in the picture came from our staff when we asked them to describe “who we are” as a firm. I love this wall, and here’s…

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Video Interview for Accounting Marketers|

The Art of the Video Interview for Accounting Marketers

By Susan Ross Wells / September 20, 2021

As marketers for accounting firms, I don’t have to tell you that we wear many hats. You live it every day. We’re strategists, writers, promoters, graphic designers, business developers, social media managers … the list goes on and on. And now we’re video producers, too? I say yes, absolutely! I’ve…

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5 Best Cross-Selling Tips|

5 Best Cross-Selling Tips from a Dynamic Marketing Team

By Susan Ross Wells / June 16, 2021

Many accounting marketers know there is great benefit when it comes to cross-selling. As with many other business development efforts, having a plan and communicating that plan to those in direct client service roles is critical to cross-selling success. It sounds simple, doesn’t it? But it turns out it is…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.