Posts By
Leah Yoneda
I am the director of marketing at Seiler, LLP, a leading advisory, tax, and accounting provider based in Silicon Valley and the San Francisco Bay Area. I have 20 years of experience with professional and financial services firms. My strengths include: building teams; marketing strategy and planning; B2B branding; client experience strategy; marketing technology, operations, and policy; CRM, marketing automation, email marketing; business development skills coaching; brand, positioning and messaging; social media for professional services; events management; and public relations.
What is the Metaverse? And Should We Care? Have you seen Ready Player One, Tron, Capirca, Altered Carbon, Avatar, Ghost in the Shell or any other sci-fi movies that explore the virtual world? Then you basically understand the key features of the metaverse. Two statements from Linda Tucci of TechTarget…
Read MoreWe keep hearing about data analytics, and how it’s a big trend in our marketing industry… But first, let’s talk a little bit about what we mean by “data analytics.” It’s much more than having clean data. I really liked Emily Steven’s definition in her November 30, 2022, article What…
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Marketers are being asked more and more to get involved in recruiting for their firms. Here are four articles to help you get started. Why HR and Marketing Should Work Together This article has helpful definitions and diagrams of exactly how HR and Marketing can combine forces for good and…
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If you have a calendar year-end, you’re probably already deep into planning and budgeting for next year. You’ve read multiple “how to adapt to a post-pandemic world” articles. The kids have returned to school, and hopefully, you took an actual vacation this summer. Socio-economic-geo-political news continues to pelt your brain,…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
What a Business Development Executive Does
with Danielle Reynolds, Business Development, Manager with Whitley Penn
A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections.