Posts By
Leah Yoneda

I am the director of marketing at Seiler, LLP, a leading advisory, tax, and accounting provider based in Silicon Valley and the San Francisco Bay Area. I have 20 years of experience with professional and financial services firms. My strengths include: building teams; marketing strategy and planning; B2B branding; client experience strategy; marketing technology, operations, and policy; CRM, marketing automation, email marketing; business development skills coaching; brand, positioning and messaging; social media for professional services; events management; and public relations.

Articles of Interest: Metaverse

By Leah Yoneda / February 16, 2023

What is the Metaverse? And Should We Care? Have you seen Ready Player One, Tron, Capirca, Altered Carbon, Avatar, Ghost in the Shell or any other sci-fi movies that explore the virtual world? Then you basically understand the key features of the metaverse. Two statements from Linda Tucci of TechTarget…

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Seasoned Marketer: Marketers as Data Analysts? Maybe – But There’s So Much More to It!

By Leah Yoneda / January 19, 2023

We keep hearing about data analytics, and how it’s a big trend in our marketing industry… But first, let’s talk a little bit about what we mean by “data analytics.” It’s much more than having clean data. I really liked Emily Steven’s definition in her November 30, 2022, article What…

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Articles of Interest

Articles of Interest: Recruiting

By Leah Yoneda / October 19, 2022

Marketers are being asked more and more to get involved in recruiting for their firms. Here are four articles to help you get started. Why HR and Marketing Should Work Together This article has helpful definitions and diagrams of exactly how HR and Marketing can combine forces for good and…

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Your 2023 Marketing Plan|

Fresh Approaches for Your 2023 Marketing Plan

By Leah Yoneda / September 16, 2022

If you have a calendar year-end, you’re probably already deep into planning and budgeting for next year. You’ve read multiple “how to adapt to a post-pandemic world” articles. The kids have returned to school, and hopefully, you took an actual vacation this summer. Socio-economic-geo-political news continues to pelt your brain,…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

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Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.