Communications, Marketing

A Word From The President

business development accountants

AAM Volunteerism Can Impact Your Career

Fifteen years ago I attended my first AAM Summit. As a “newbie,” I was welcomed not only to the event, but also the association with open arms. I remember being in awe of the leadership and shocked they would invest their time getting to know me, someone new to the association and the industry.

All these years later, I credit these and so many other wonderful AAM members for my success in the accounting marketing industry. As I got to know fellow AAM members through my volunteer involvement, attendance at chapter meetings, AAM summits and executive leadership conferences, my AAM peers became an extension of my team; sharing advice, tools and ideas and offering themselves as a sounding board to vent frustrations.

I’m excited to begin my term as AAM president, and because of its positive impact on me, I want to focus my efforts on VOLUNTEERISM. I’ve been a member of AAM for 15 years, and I’ve served the organization in a volunteer capacity for 14.5 of those years!

Did you know, with the exception of Executive Director Lauren Clemmer and Association Coordinator Jessica Kiser, AAM is an all-volunteer organization?  To complete our committee goals and Vision 2020 projects, we need approximately 45 NEW volunteers in 2017.

Here are the top skills we need:

  • Writing
  • Editing
  • Backend website (CMS) – WordPress and Higher Logic
  • Project management
  • Database administration
  • Public relations
  • Research/analytics
  • Process documentation
  • Graphic design

Please consider volunteering your time and talents to AAM.  It will fulfill you. It will connect you. It will help you develop much deeper relationships with your peers. And it will help advance your career and the profession.

In the words of Henry Ford: “Coming together is a beginning, keeping together is progress and working together is success.” I look forward to working with you over the next year.

About Laura Snyder

Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development. Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.

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