Posts By
Laura Snyder

Laura has more than 25 years of experience assisting companies with marketing communications and business development activities, including 15 years in accounting marketing at two industry leading firms specializing in the financial services sector. In her current position, she focuses on continuing professional education events for clients and prospects, integrated marketing communications programs, lead generation campaigns for top prospects, and client relationship development. Active in the Association for Accounting Marketing (AAM), she currently serves as President on the Executive Committee of the Board of Directors and as a Board Member of the Atlanta chapter. Past AAM leadership positions include President-Elect, Vice President, a two-year term as Treasurer, two terms as Member-at-Large on the Board of Directors, three years as chair of the Conference committee, chair of the Marketing Achievement Awards committee, a term as Conference committee member and held board liaison positions to the Finance, Association Growth and Growth Strategies committees. She was named "Volunteer of the Year" for AAM in 2008 and has helped her firms earn 10 "Marketing Achievement Awards" in several categories.

accounting firm innovation

Continuing AAM’s Circle of Life

By Laura Snyder / June 27, 2018

A Word From the President By Laura Snyder   As my year long term as AAM president nears its end, I cannot help but look back over my career in accounting marketing and be thankful for what I call the “AAM Circle of Life.” As we learned in Disney’s The…

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AAM Accounting Marketing Conference

AAM Names Affiliate Ambassador

By Laura Snyder / May 3, 2018

A Word From the President By Laura Snyder AAM leadership continuously looks for ways to make the organization better for both its executive members (in-house professionals whose responsibilities include sales and marketing of accounting and/or consulting services), affiliate members (consultants or providers of goods and services to the accounting profession,…

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business development for accountants

You Have to Change to Grow

By Laura Snyder / March 28, 2018

A Word From the President By Laura Snyder   One of the world’s first and only female sports agents, Winning is Everything keynote speaker, Molly Fletcher said, “We should believe in our ability to evolve.” An important concept to keep in mind as the accounting industry is on the verge…

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Make Sure You ThinkFresh!

By Laura Snyder / March 22, 2018

A Word From the President By Laura Snyder   2018 AAM Summit: Think Fresh! is fast approaching. What could be fresher than Portland, Oregon? Located on two rivers in the shadow of snow-capped Mount Hood, the eco-friendly city of Portland is renowned for its parks, paths, microbreweries and coffeehouses as…

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CPA Firm Business Development

Play to Your Strengths

By Laura Snyder / January 3, 2018

A Word from the President By Laura Snyder   At Winning is Everything, AAM members and other conference attendees had the pleasure of witnessing the induction into the Advisory Board Hall of Fame of two long-term accounting firm professionals. Both had profound impacts on their firms and the profession. Chuck…

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AAM Accounting Marketing Conference

Growth is Key Member Need

By Laura Snyder / November 22, 2017

A Word From the President By Laura Snyder As consumers, we want our voices heard. In 2017, AAM offered members two official feedback opportunities: a traditional Member Satisfaction Survey, and a Net Promoter Score (NPS) assessment, which measures relationship loyalty. The purpose was to better understand the value of our…

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business development accountants

Sponsors are Important AAM Members

By Laura Snyder / November 1, 2017

A Word from the President By: Laura Snyder, Crowe I read an article recently on nonprofithub.org about “The Five Things Corporate Sponsors Want from Nonprofits.” It got me thinking about how two of these five things relate to The Association for Accounting Marketing (AAM) and our affiliate members (a.k.a., sponsors):…

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CPA Firm Innovation

Opportunities to Learn Abound

By Laura Snyder / September 20, 2017

A message from the president By Laura Snyder   They say you can’t teach an old dog new tricks, but as an old dog I personally love learning new tricks. Each of us learn in different ways, so the AAM organization and its volunteer leaders work hard to provide members…

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business development accountants

A Word From The President

By Laura Snyder / July 28, 2017

AAM Volunteerism Can Impact Your Career Fifteen years ago I attended my first AAM Summit. As a “newbie,” I was welcomed not only to the event, but also the association with open arms. I remember being in awe of the leadership and shocked they would invest their time getting to know…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.