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Laura Sparks
As owner of Creative Sparks, Laura Sparks partners with accountants and other professionals to articulate their ideas and insights through thought leadership content. Contact her at [email protected] or (678) 973-0687.
Emotions don’t belong in an accounting firm. Accounting is about numbers. It’s rational, orderly, logical. Emotions are irrational, messy, and they don’t follow rules of logic. “Emotional intelligence” is a buzzword. One of those feel-good, flavor-of-the-month initiatives cooked up by marketing and HR—irrelevant to the real work of serving clients…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.