Posts By
Laura Sparks

As owner of Creative Sparks, Laura Sparks partners with accountants and other professionals to articulate their ideas and insights through thought leadership content. Contact her at [email protected] or (678) 973-0687.

business development for accountants

Fostering Emotional Intelligence in Accounting Firms

By Laura Sparks / June 6, 2017

Emotions don’t belong in an accounting firm. Accounting is about numbers. It’s rational, orderly, logical. Emotions are irrational, messy, and they don’t follow rules of logic. “Emotional intelligence” is a buzzword. One of those feel-good, flavor-of-the-month initiatives cooked up by marketing and HR—irrelevant to the real work of serving clients…

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CPA Firm Business Development

Content: Currency in the Attention Economy

By Laura Sparks / April 5, 2017

Social networking experts share how to become a magnet for buyers Laura Sparks | Feb. 23, 2017   Buyers of accounting services are growing more demanding and becoming more price sensitive. How can your firm break through these defenses and build the kinds of relationships that lead to profitable engagements?…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.