CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
Seasoned Marketer: In this era of constant connectivity, where attention is a limited commodity, paid advertising can give firms the extra boost they need to rise above the noise and ensure key messages are heard. But how can you develop an effective paid advertising strategy? This article explores some key…
When it comes to business development, establishing a strong culture is often the first step toward success. But what exactly does a business development culture within a CPA firm mean, and where should you begin? Contrary to popular belief, it’s not just about sales. During a recent Amplify! podcast episode…
In the ever-evolving realm of social media, many topics impact a firm’s success. From content strategy to employee advocacy to the role of AI tools, there is a multifaceted landscape of social media marketing. Social media isn’t a metric for marketers to measure. It’s a way to sustain success in…
As we embark on 2024, many accounting firms are re-evaluating their strategy to incorporate key initiatives that will attract top talent, grow their advisory services, leverage new technologies, and enhance the online visibility of their experts and for the firm itself. It’s an opportune time for accounting firms to redefine…
As accounting firms continue to bring a previously paper-heavy world into the digital space, a logical next step would be to consider adding virtual business cards into the mix. Of course, any time you usher in new tech, you can also add more complexity. Is more technology necessarily better? Should…
Hinge Marketing’s Karl Feldman, Managing Partner, and Austin McNair, Senior Marketing Manager, presented an AAM High webinar on generative AI and “How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT.” Below is a summary (written mainly by ChatGPT) of the presentation on how accounting marketers can navigate the…
Have you considered what PR for accounting can look like at your firm? Over more than 17 years of supporting professional service firms with communications, my agency has experienced many client situations that required delicate public relations. These situations can include: Angry clients Challenging M&A negotiations Negative search results Illness…
Our November Articles of Interest includes helpful links outlining the different types of internal messaging; tactics and tools you should be using; top internal communications trends from the past year; award-winning intranet design highlights and tips for writing your employee newsletter “like you give a damn.” 10 Types of Internal…
As a marketer, you likely spend much of your time focused on external communications. Sending firm emails and newsletters, keeping your website up-to-date, and posting regularly to social media are all part of a robust marketing plan. But are you as focused on your internal communications plan? Thoughtfully and effectively…
Intranets are a great way for leadership and employees to have a channel other than email to communicate. Emails can become lost or overlooked. An intranet provides a centralized source for company information, tools and resources, with the added benefit of decluttering your inbox. The setup process involves a systematic…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.