Posts By
Sammi Dittloff

Sammi is a Marketing Consultant for Needs More Fiber ( and is dedicated to adding substance to marketing for mission-driven companies. She's had over 15 years of marketing, advertising, copywriting, and analytics experience. She was the Marketing Director at Chortek LLP for 3 years and is currently the AAM Blog Committee Chair.

Virtual business cards - one hand holding a purple card and another hand holding a mobile phone

Virtual Business Cards: Should Your Accounting Firm Climb Aboard?

By Sammi Dittloff / December 12, 2023

As accounting firms continue to bring a previously paper-heavy world into the digital space, a logical next step would be to consider adding virtual business cards into the mix. Of course, any time you usher in new tech, you can also add more complexity. Is more technology necessarily better? Should…

Read More
Why Should Your Firm Build a Brand Manual?

Why Should Your Firm Build a Brand Manual?

By Sammi Dittloff / November 8, 2022

At the end of the year, it’s important to take stock of the things you’ve accomplished, as well as what may have slipped through the cracks. Did you try to do too much, only to wind up doing nothing? Do you find yourself going back to the drawing board time…

Read More
Google My Business Reviews|

Google My Business Reviews are a Missed Business Development Opportunity

By Sammi Dittloff / June 16, 2022

First impressions are everything. As a business developer, you want to leave a strong first impression with prospects, regardless of how they first find you. While you may be able to control some points of entry – paid advertising, networking events, and hosted webinars, for example – prospective clients may…

Read More
Present Data to Leadership They Care About - Image of stacked graphs in a report|Present Data to Leadership They Care About - Image of stacked graphs in a report

How to Present Data to Leadership That They Actually Care About

By Sammi Dittloff / May 17, 2022

Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to firm leadership. Keeping the attention of people who have a lot on their plate can be difficult. The last thing…

Read More
What is Governance in ESG - picture of the framework of a house|What is Governance in ESG - picture of the framework of a house

What is Governance and What Role Can Marketing Play?

By Sammi Dittloff / February 24, 2022

If you feel like you’ve seen the term “ESG” pop up more lately, you’re not wrong. Google Trends has shown increasing search popularity in the term, peaking most recently at the end of January 2022. So, what does ESG mean? What is governance in ESG? And, most importantly, how can…

Read More
Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image|Picture of two puzzle pieces and separate hands bringing them together - Marketing and HR Working Together featured image

Bringing Marketing and HR Together for a Growth-Focused Firm

By Sammi Dittloff / December 2, 2021

What is the level of interaction between HR and marketing at your firm? Does it feel siloed with no overlap? Is it hard for you to determine where partnerships may benefit both departments? In our recent AAM High Webinar, we heard from Stephanie Gandsey, Marketing Director at DHJJ; Laura Norek,…

Read More
Client Opportunity Plan - image of sticky notes with writing on them|Client Opportunity Plan - image of sticky notes with writing on them

Client Opportunity Plans – How They Can Help Move New Opportunities Forward

By Sammi Dittloff / October 5, 2021

When it comes to firm growth, you shouldn’t discount opportunities you can find in your own client list. If you don’t have a system for identifying them, there’s no better time to start. For our AAM High! Webinar, we sat down with Becca Johns, Director of Practice Growth with Rea…

Read More
Digital Advertising Trends - Image that says "New Trends Coming" on a chalkboard|Digital Advertising Trends 1200x630 - CPA Growth Trends

Digital Advertising Trends: Top 10 Takeaways from AAM Summit 2021

By Sammi Dittloff / August 26, 2021

Digital Advertising Trends: What We Learned at AAM Summit 2021 Every year, its seems that digital advertising trends change at a faster pace. Luckily, AAM Summit always provides valuable sessions to keep members up to date on the latest digital marketing trends, and what we can do to better connect…

Read More
Accounting Content Marketing - Keyword from Joe Pulizzi - Image of a viewfinder with focus|

Accounting Content Marketing: Takeaways From Joe Pulizzi’s Keynote from AAM Summit 2021

By Sammi Dittloff / July 21, 2021

Think about all of the accounting content marketing you do in a day, a week, or even a year. If you stopped producing all of the content you’re currently putting out, would your clients notice? That was the question behind Joe Pulizzi’s keynote at the 2021 AAM Summit. Now, if…

Read More
Marketing Budget Benchmarks|Marketing Budget Benchmarkseting Budget Benchmarks - 1200x630

Marketing Budget Benchmarks for 2021: What We Learned from the Hinge Survey

By Sammi Dittloff / July 15, 2021

Every year, AAM partners with Hinge to conduct the Marketing Budget Benchmark study, and Hinge presents major takeaways at the AAM Summit. If you weren’t able to make it, you’re in luck! You can still access recordings of the talk on-demand, and you can also get a copy of the…

Read More

Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

Subscribe to our blog

* indicates required

This field is required.

Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.