At the end of the year, it’s important to take stock of the things you’ve accomplished, as well as what may have slipped through the cracks. Did you try to do too much, only to wind up doing nothing? Do you find yourself going back to the drawing board time…Read More
First impressions are everything. As a business developer, you want to leave a strong first impression with prospects, regardless of how they first find you. While you may be able to control some points of entry – paid advertising, networking events, and hosted webinars, for example – prospective clients may…Read More
Time is a commodity, and when it comes to your firm’s leadership, it’s even more precious. As an accounting marketer, you don’t often get enough time to present data to firm leadership. Keeping the attention of people who have a lot on their plate can be difficult. The last thing…Read More
If you feel like you’ve seen the term “ESG” pop up more lately, you’re not wrong. Google Trends has shown increasing search popularity in the term, peaking most recently at the end of January 2022. So, what does ESG mean? What is governance in ESG? And, most importantly, how can…Read More
What is the level of interaction between HR and marketing at your firm? Does it feel siloed with no overlap? Is it hard for you to determine where partnerships may benefit both departments? In our recent AAM High Webinar, we heard from Stephanie Gandsey, Marketing Director at DHJJ; Laura Norek,…Read More
When it comes to firm growth, you shouldn’t discount opportunities you can find in your own client list. If you don’t have a system for identifying them, there’s no better time to start. For our AAM High! Webinar, we sat down with Becca Johns, Director of Practice Growth with Rea…Read More
Digital Advertising Trends: What We Learned at AAM Summit 2021 Every year, its seems that digital advertising trends change at a faster pace. Luckily, AAM Summit always provides valuable sessions to keep members up to date on the latest digital marketing trends, and what we can do to better connect…Read More
Think about all of the accounting content marketing you do in a day, a week, or even a year. If you stopped producing all of the content you’re currently putting out, would your clients notice? That was the question behind Joe Pulizzi’s keynote at the 2021 AAM Summit. Now, if…Read More
Every year, AAM partners with Hinge to conduct the Marketing Budget Benchmark study, and Hinge presents major takeaways at the AAM Summit. If you weren’t able to make it, you’re in luck! You can still access recordings of the talk on-demand, and you can also get a copy of the…Read More
When planning your content topics, keep user intent in mind What are some of the topics you write about for your firm’s website? Maybe you provide tax updates, the latest internal news, or you share client stories. Different topics can serve different purposes for the user. Another way you can…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.