Posts By
Briana Shank
Briana is the Digital Marketing and Content Coordinator at Brown Plus. She is responsible for blog content, website updates and handles the Firm's social media accounts. She also has a Digital Marketing Fundamentals Course Certificate from National Association for Accounting Marketing (AAM)
Accounting firms use content marketing to showcase expertise, build trust and attract new clients. But with so much valuable content available online, firms face a strategic question: when does it make sense to gate content behind a form or login? Gated Content: Lead Generation Gating content requires users to provide…
Hinge Marketing’s Karl Feldman, Managing Partner, and Austin McNair, Senior Marketing Manager, presented an AAM High webinar on generative AI and “How Accounting Marketers Can Navigate the Opportunity and Obstacles of ChatGPT.” Below is a summary (written mainly by ChatGPT) of the presentation on how accounting marketers can navigate the…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.