Posts By
Dawn Wagenaar
Dawn Wagenaar is Principal of Ingenuity Marketing Group, LLC, in St. Paul, Minnesota. Ingenuity works with accounting firms across the country on branding, research, marketing and growth to make their professionals famous. Dawn is past chair of the AAM Conference Committee and Virtual Education Committee and past member-at-large for AAM National Board of Directors.
From Ideation to Implementation: Starting a CX Program from the Ground Up I recently had the pleasure of facilitating the August AAM High! Webinar on how to start a successful customer experience CX program within an accounting firm. In this discussion, PBMares, LLP Director of Marketing Julia Germeyer and Herbein…
I recently had the pleasure of facilitating the AAM High! Webinar for May on the topic of integrating sales and marketing for accounting firm success. In this discussion, Rehmann Chief Marketing Officer Holly Shier and Director of Sales Nicole Burgeson unpacked how integrating sales and marketing isn’t just a best…
Among all the details involved with hosting or attending a business or trade conference, the lines between planning, coordination and marketing can get blurred. To alleviate the details associated with in-person event lead capture and lead nurturing, you can automate it. Well, you can automate most of it. Within your…
Sponsored Article Provided by Ingenuity Marketing Group, LLC Web landing pages have the potential to offer powerful tracking, while supporting lead capture. That is, if your landing pages are set up correctly. You are targeting a specific audience through your event attendance and/or through your keyword selections. You are enticing…
By: Dawn Wagenaar & Christine Nelson, Ingenuity Marketing Group, LLC There are highly talented marketing and business development professionals in the accounting marketing industry. And firms want to keep them. This is just one takeaway from the 2024 AAM Biennial Compensation Survey conducted earlier this year. We were pleased to…
Have you considered what PR for accounting can look like at your firm? Over more than 17 years of supporting professional service firms with communications, my agency has experienced many client situations that required delicate public relations. These situations can include: Angry clients Challenging M&A negotiations Negative search results Illness…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.