Posts By
Bonnie Buol Ruszczyk

With 25 years of marketing experience, Bonnie Buol Ruszczyk helps professional services firms develop unique strategic marketing that will help them reach their growth and awareness goals. This can take many forms including serving as a fractional or part-time CMO, creating strategic marketing plans for the firm as a whole and the niches it serves, helping hire and manage internal marketing teams and much more.

How AI Will Impact DEI Efforts

How AI Will Impact DEI Efforts

By Bonnie Buol Ruszczyk / January 30, 2024

Like diversity, equity & inclusion (DEI), AI has its champions and skeptics, yet both are gaining significant traction in accounting firms. DEI initiatives aim at ensuring equity and opportunity, while AI is revolutionizing processes. In essence, both represent transformative forces, shaping the progression of the profession. Here’s how AI will…

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Animated people completing a large DEI Accounting Firm Survey|Animated people completing a large DEI Accounting Firm Survey

Diversity, Equity & Inclusion Knowledge is Power

By Bonnie Buol Ruszczyk / March 2, 2022

As part of the AAM DEI committee and original co-chair of the initiating task force, I’ve been a part of many conversations around diversity, equity, and inclusion over the last two years. It is encouraging to see how some firms are embracing the idea of expanding their culture to be…

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defining diversity

Defining Diversity, Equity & Inclusion Debrief

By Bonnie Buol Ruszczyk / July 29, 2021

I want to thank everyone who attended AAM’s Defining Diversity, Equity & Inclusion training in late June. It was an honor to present this information to so many people, and I appreciate all the positive feedback and questions I have received. I also must give a shout-out to everyone on…

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Person texting about their client experience

Innovative Tactic for Improving the Client Experience

By Bonnie Buol Ruszczyk / June 14, 2021

What is the most innovative (or surprisingly effective) tactic for improving the client experience (CX)? Improving the Client Experience by Asking Questions Arianna Campbell, Boomer Consulting, Inc. ([email protected]): When looking to improve CX, we sometimes forget the most important part: what the client wants and values. Uncover new opportunities to…

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Illustration of Roundtables that drive growth and engagement at accounting firms|Illustration of Roundtables that drive growth and engagement at accounting firms

How Roundtables Drive Growth and Engagement

By Bonnie Buol Ruszczyk / April 6, 2021

The complexity of today’s business world often compels CEOs and CFOs to seek advice and guidance from trusted advisors. Some of the best input can come from those who are in similar situations and have overcome the same issues and challenges themselves. Because of this, and a variety of other…

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Accounting Marketing Consultants offer their expertise on moving to a remote office model|Accounting Marketing Consultants offer their expertise on moving to a remote office model

Moving to a Remote Office Model

By Bonnie Buol Ruszczyk / March 30, 2021

What are the biggest challenges for firms moving to a remote office model, and how can they address them? Remote Office Model Calls for Flexibility August Aquila, AQUILA Global Advisors ([email protected]): It is said with challenge comes opportunity. The COVID-19 pandemic has created an unprecedented level of business disruption. Navigating…

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Accounting marketing consultants offer their expertise on the curent virtual trends being embraced by CPA firms.|Accounting marketing consultants offer their expertise on the curent virtual trends being embraced by CPA firms.

CPA Firms Become More Comfortable with Virtual Amid COVID-19

By Bonnie Buol Ruszczyk / December 8, 2020

To understand how the demands of CPA firms are changing within this virtual COVID-19 environment, we turned to three notable consultants for their perspective on the current trends. We asked them what has changed for them in the way they work with firms or in requests they have received from…

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ADA Compliant Web Design|ADA Compliant Web Design

Why You Should Make Your Website ADA Compliant

By Bonnie Buol Ruszczyk / April 2, 2020

Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website ADA compliant. No, you…

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hand holding various accounting firm communications|hand holding various accounting firm communications

Communicating Accurately, Frequently and Compassionately

By Bonnie Buol Ruszczyk / March 23, 2020

As I write this from my own quarantine, I can confidently say we are in uncharted waters. In a profession that is pretty predictable, suddenly we are all trying to figure out how to work remotely, what it means to be flexible and just what communication needs to be provided…

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CPA Firm Business Development

Include Branding in your Onboarding Process

By Bonnie Buol Ruszczyk / August 8, 2018

By: Bonnie Buol Ruszczyk   At most firms, there is a clear onboarding process followed when new employees join the firm. The basics include an office tour, work space and computer set-up, and introductions to team members. Some firms even include partner interviews and other training in their process. What…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.