CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
The Definitive Guide to Marketing Automation from Adobe – Marketing automation is a must-have for modern marketing teams, as it allows businesses to save time and money, measure and optimize marketing investments and grow revenue faster. A versatile marketing automation platform encompasses marketing campaigns across all channels, including email marketing,…
As digital marketing continues to dominate, as well as the power of personalization, there is no better time to start thinking about an account-based marketing (ABM) strategy. So, let’s start at the beginning, what exactly is ABM? According to Hubspot, account-based marketing is a focused growth strategy in which Marketing…
Paid search advertising is not only a digital marketing strategy, but a cost-effective way to target users who are specifically searching for your services. “Pay-per-click” or PPC is one of the most common forms of this type of advertising, as you only pay if a user clicks on your advertisement…
Today’s social media trends will quickly be tomorrow’s old news. Thanks to TikTok, video continues to dominate across all platforms and serves as an entertainment outlet. Everyone is jumping on short-form videos as they allow authentic storytelling, and a are medium to bring value to followers. AI is here to…
AAM members who tuned in to the AAM High! Webinar on June 6 were treated to a presentation jam-packed with actionable recommendations from Angel Morgan, Chief Business Development Officer at Cherry Bekaert Advisory LLC. Angel introduced a business development “Pyramid of Success,” a framework for building a business development culture,…
The 2023 AAM Summit was host to a long lineup of fantastic speakers with topics ranging from technology, talent and growth to balancing success and mindfulness to achieve bliss. Here are some of the top speakers worth following for news and insights. Summit Keynotes Kimberly Ellison Taylor, Founder and CEO,…
Marketers have access to more knowledge and data than ever before, but collecting data, tracking trends, and reporting on marketing activities for the sake of reporting are not sufficient to gain the respect of our partners. No marketer wants to waste time and resources collecting and presenting data that goes…
How do we know business development efforts are working? This seems to be the question on the minds of leaders at most firms right now. With the increased investment in hiring business development professionals to build upon marketing efforts, it’s essential to understand the different key performance indicators (KPIs) for…
Developing Key Performance Indicators (KPIs) is an essential part of measuring marketing success and aligning your efforts with business objectives. KPIs are critical in helping marketers and business leaders track progress, improve results, and achieve their organization’s goals. But with access to so much data at our fingertips, getting lost…
The accounting industry has been facing significant challenges in recruiting new talent, despite the growing demand for accounting professionals. According to the American Institute of Certified Public Accountants, fewer people are graduating with accounting degrees than in years past. The situation has been further compounded by the COVID-19 pandemic, which…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.