Posts By
Ty Hendrickson

Ty Hendrickson is a consultant with Inovautus Consulting. A sales evangelist, she helps accounting firms grow by integrating sales principles that distinguish accountants as trusted advisors. She has more than 10 years of experience leading sales teams and delivering training programs that she uses to empower firms to think outside the box when it comes to growth. She can be reached at [email protected].

Business Development: KPIs for Business Developers Include More Than New Business

By Ty Hendrickson / June 16, 2023

How do we know business development efforts are working? This seems to be the question on the minds of leaders at most firms right now. With the increased investment in hiring business development professionals to build upon marketing efforts, it’s essential to understand the different key performance indicators (KPIs) for…

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Simplify the sales process|

Simplify the Sales Process to Identify Advisory Needs

By Ty Hendrickson / July 15, 2021

Everybody loves a quick win, right? Nothing boosts one’s confidence like getting a meeting with a prospect and finding out that not only do they have a need for your services, but they also have budget and the timing is perfect. This leads to a quick close. The problem is…

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AAM High Webinar Graphic on Planning A Virtual Conference|AAM High Webinar Graphic on Planning A Virtual Conference

Emerge 2020: A Peek Behind The Scenes – Planning a Virtual Conference

By Ty Hendrickson / October 1, 2020

If 2020 has taught us anything, it’s that we can’t get comfortable. One person who felt this firsthand was Samantha Bowerman, Founder of the Strategic Meetings Group. Samantha, who has an extensive 25-year background in conference planning, began working with AAM in 2013, planning the in-person Summit event, and has…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.