Marketing
Marketing and branding consultants help organizations undergoing a rebrand to develop a strategic, visually cohesive identity that resonates with their target audiences. We asked the Affiliate members of AAM who specialize in marketing and branding consulting: “What is your go-to piece of advice for anyone getting ready to go through…
So, you’ve decided it’s time for a rebrand—congrats! You’re about to embark on an exciting (and at times, long and challenging) journey. Rebranding is more than just a new logo; it’s about redefining how your firm looks, sounds and feels. It’s a major investment, and the first step to making…
With regulatory changes, AI-driven tools revolutionizing auditing and clients demanding seamless digital experiences, staying relevant is not optional; it is required. A rebrand extends far beyond a new logo or tagline. It is a deliberate strategy to drive growth, sharpen your competitive edge and align with evolving market dynamics. This…
To recognize AAM’s 35th anniversary, this is the first in a series of articles from members sharing their career path and what that means for marketers of today. I landed in accounting marketing through luck and timing. After getting laid off from the office furniture industry and realizing my next…
Building a Career in Accounting Marketing “You’re hired!” But then what? For far too many accounting marketers, the first day on the job is also the last time anyone talks about their future. Unlike their peers in audit or tax, marketing professionals in accounting firms rarely have a clearly defined…
As a marketer, we’re always looking for ways to measure ROI, especially in the digital world. This infographic outlines four simple steps to consider when a new contact enters your pipeline. Did they read a blog and submit a form? Or perhaps they received an email, visited a service page…
AI is fast changing the way accounting firms approach business development (BD). Generative AI tools – especially when combined with thoughtful strategies – can drive better outcomes, save time and elevate the impact of BD professionals. Here are the top ways AI can help your firm become more efficient, insightful…
Artificial intelligence (AI) is transforming the way accounting marketers, business developers and other growth professionals approach their work – from creating content and optimizing for search engines to designing visuals, analyzing data and generating leads. With so many tools available, it can be challenging to know which ones truly deliver…
Digital marketing helps increase brand visibility, build trust and reach potential clients in a highly competitive market where relationships are everything. These articles highlight the importance of staying on top of emerging trends, exploring and investing in new tools to help efficiency and reporting, do’s and don’ts and a step-by-step…
Authors: Samantha Crist & Ryan McClain, Blue & Co. LLC In a world where attention spans are getting shorter and shorter, it’s no surprise that many B2B organizations are turning to video marketing to better connect and engage with their target audiences. It should also come as no surprise that…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.