Posts By
Sam Crist
Samantha Crist is a Sr. Marketing Manager at Blue & Co., LLC, a top-60 accounting firm with offices in Ohio, Kentucky, and Indiana. With more than 10 years of experience in the marketing space, Samantha thrives on helping businesses grow and succeed using marketing automation technology and story-telling content strategies.
Samantha graduated from Urbana University with a Bachelor of Arts degree in Communications, with a focus in journalism, public relations, and business marketing. She also has a Masters in Business Administration and multiple HubSpot certifications.
JUST THE FACTS: Name: Thomas “Tom” Harper Title: Chief Growth Officer About His Role at Blue: Tom leads business development (BD), marketing and brand at Blue & Co. and contributes to mergers and acquisitions (M&A) and corporate strategy. Since joining in 2019, he has helped grow the firm from $80M to over…
Budget season is upon us, and it’s time to decide which marketing and business development tools and resources will be included in your team’s 2026 tech stack. For teams using HubSpot, here are some of the most intriguing tools I learned about at the INBOUND conference that caught my attention…
Authors: Samantha Crist & Ryan McClain, Blue & Co. LLC In a world where attention spans are getting shorter and shorter, it’s no surprise that many B2B organizations are turning to video marketing to better connect and engage with their target audiences. It should also come as no surprise that…
Authors: Samantha Crist, Blue & Co., LLC & Megan O’Donnell, EisnerAmper In today’s digital world, networking has evolved far beyond the traditional handshake and paper business card exchange. As we rely more on smartphones and digital tools, virtual business cards are revolutionizing the way we connect, making it easier and…
It seems like every other week there is a new announcement about a merger or acquisition happening in the accounting industry. As mergers and acquisitions (M&A) becomes increasingly more frequent, marketers are responsible for ensuring a seamless digital transition. This transition often has the potential to make or break the…
Between juggling tight deadlines, delivering incredible customer service and managing the day-to-day, effective team collaboration is not just a benefit for the accounting industry – it’s a necessity. In this Beginner’s Guide article we will explore what the DISC assessment is, and more importantly, how the DISC assessment can improve…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.