Martech

Illustration of Colleagues Using Remote Collaboration Tools During COVID-19

Remote Collaboration Tools During COVID-19

By Richard Shippee / February 2, 2021

The COVID-19 work environment has changed the way we collaborate with colleagues, perhaps forever. As firms adapt and make use of new technologies, they also are becoming more adept at using them. Several professionals spoke about remote collaboration tools they have adopted to maintain connections with their teams and clients. The…

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.cpa domain extension being searched on Google|.cpa domain extension being searched on Google

.cpa Domain Extension Coming September 1

By Christian Moises / June 18, 2020

Update: Since we initially reported this story, the AICPA and CPA.com website regarding the new domain extension has updated the registration start date to September 1, 2020, from July 1, 2020. We’ll continue to monitor as more information becomes available. Now, the .cpa domain extension registration rush of 2020 is…

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ADA Compliant Web Design|ADA Compliant Web Design

Why You Should Make Your Website ADA Compliant

By Bonnie Buol Ruszczyk / April 2, 2020

Remember a few years ago when we were all rebuilding our websites to be responsive on all devices so they were easy to read and accessible to anyone who wanted to visit? Now it is time to take that one step further and make your website ADA compliant. No, you…

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Person analyzing marketing data on whiteboard

Our New Role: Marketing Data Scientists

By Sarah Doctor / December 27, 2019

The Importance of Why When I first started my career in accounting marketing, I envisioned a life spent planning client-facing events, writing compelling content, and designing eye-catching creative ads. These were the cornerstones of the skillset a successful marketer should possess, right? But, as I began to develop my understanding…

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Blockchain Technology for Accounting Firms AAMplify! podcast.

What is Blockchain Technology and Why Should Accounting Firms Should?

By Scott Dine / October 16, 2019

What if I told you… blockchain technology is likely impacting your clients today, in one way or another? I recently interviewed Amanda Wilkie, PMP Consultant at Booker Consulting. Amanda is a recognized expert in the industry and regularly writes and speaks on the topic of blockchain technology. We started out…

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Social Media Day featured image - image of a man on his smart phone and another hand holding a phone. The caption reads: "What best practices

Happy Social Media Day! Social Media Tips from Our Experts

By Becky Livingston / June 20, 2019

Social Media Day is June 30. It was founded back in 2010 by Mashable. The best thing about Social Media Day is that you can celebrate on any social media network you want! In honor of the day, our members share some of their social media best practices, hacks, and…

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Blockchain and accounting -

Blockchain and Accounting – The Basics

By Jennifer Cantero / June 12, 2019

Blockchain and accounting – what do we need to know now? Blockchain is going to be one of the most significant technological advances of our lifetime. It is also one of the most difficult technologies of our lifetime to explain. If you have listened to people explain blockchain several times…

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Marketing Planning

9 Ways to Become a Marketing Artificial Intelligence Pioneer

By Paul Roetzer / June 5, 2019

Gartner and McKinsey Global Institute forecast trillions of dollars in annual impact from artificial intelligence, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. A recent research project from MIT Sloan Management Review and The Boston Consulting Group (BCG) analyzed AI adoption based on a global…

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marketing strategies accounting

Automation’s a Good Thing. Here’s Why.

By Bill Sheridan / May 29, 2019

With technology continuing to advance at an exponential rate, it’s more important than ever for CPAs to get comfortable — or at least familiar — with new game-changing tech solutions. I was happy to do my part recently when I discussed the impact that artificial intelligence and blockchain are having…

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How Accounting Marketers Can Leverage AI and ML

By Becky Livingston / May 22, 2019

Even though artificial intelligence (AI) in its purest sense has been around since the 1950’s, machine learning (ML), the aspect we are all investigating today, is still rather new. As accounting marketers, there are many ways we can take advantage of AI and ML in our day-to-day tasks, as well…

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.