Jill Jacobs is the Chief Marketing Officer of Friedman LLP, a top-ranked accounting and advisory firm with locations throughout New York, New Jersey, Pennsylvania, and Beijing. Bringing more than 20 years of experience in professional services marketing, Jill leads the direction of the firm’s marketing and growth strategy. Jill can be reached at firstname.lastname@example.org
Is marketing measurable?” “What results do we get from the firm’s marketing initiatives?” Thanks to an array of digital tools, marketers can now effectively answer these questions and more. One simple but powerful way to demonstrate results and gain valuable insight to enhance future campaigns is to use UTM tags.…Read More
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Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.