Posts By
Jill Jacobs

Jill Jacobs is a marketing consultant who advises professional services firms on strategies to innovate and grow. Leveraging her experience as a former Chief Marketing Officer at national accounting and advisory firms, she offers clients tailored solutions that help them increase revenue, enhance brand recognition, and deliver exceptional experiences to their clients. Connect with Jill at

Unlocking AI

Embracing AI: Content Creation Strategies for Accounting Marketers

By Jill Jacobs / April 2, 2024

The constant launch of new AI tools and techniques can be overwhelming. Many accounting marketers have found that using AI to assist with content production is a practical way to get started. A recent AAM High! Webinar—From Hype to Practical Application: AI for Accounting Marketers offered actionable techniques for using AI…

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CPA Firm Business Development

Tag it to Flag it — Using UTM Codes to Capture

By Jill Jacobs / July 12, 2017

Is marketing measurable?”  “What results do we get from the firm’s marketing initiatives?”  Thanks to an array of digital tools, marketers can now effectively answer these questions and more. One simple but powerful way to demonstrate results and gain valuable insight to enhance future campaigns is to use UTM tags.…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.