Posts By
Joy Abbott
Joy Abbott is the Marketing Technology Manager at Warren Averett. Joy oversees a spectrum of marketing strategies encompassing inbound marketing, lead nurturing and the development of the firm's online presence through website management and branding initiatives. Her proficiency lies in leveraging marketing technologies to streamline processes, optimize contact engagement and drive impactful results for the firm's growth and success.
In a recent AAM! High Webinar, “Five Ways to Build a MarTech Stack That Actually Works for You,” Warren Averett’s Joy Abbott, Marketing Technology Manager, and Sunny Ricks, Director of Marketing Communications, covered how to choose the right marketing technology tools, integrate them effectively and scale your MarTech strategy to…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.