Posts By
Elieen Monesson
Eileen Monesson, CPC, principal with PRCounts, is a strategic marketer and coach who creates market-dominating brands.
Has the pandemic had a lasting effect on operational, business development and marketing strategies or tactics for advisory and accounting firms? The third annual Growth Outlook for CPA Firms study by Inovautus Consulting, in collaboration with the Association for Accounting Marketing, found marketing trends for accounting firms are continuing to…
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Many believe the investments they made in content marketing will continue to pay off, according to the second of two Growth Outlook Surveys conducted in 2020 by Inovautus Consulting in collaboration with the Association for Accounting Marketing (AAM). Firms expect growth to occur in the following areas: Improvement in 2020…
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Due to the COVID-19 pandemic and rapidly changing regulations, traditional approaches to connecting with prospective clients have become less effective. Fortunately, a recent Hinge Research Institute’s study, Inside the Buyer’s Brain: Accounting and Financial Services Edition, researched what buyers and sellers find important in a client relationship. The findings provide…
Read MoreWhile many businesses continue to struggle to adapt to the challenges presented by COVID-19, small and mid-size accounting firms are finding new opportunities, particularly in the area of advisory services. This is leading to an optimistic growth outlook in the industry. Future Growth Outlook A survey of accounting shareholders and…
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Digital and content marketing are some of the most efficient ways for accounting firms to showcase their expertise. Yet nearly half of firms are having difficulty generating enough content, in part because accountants traditionally focus more on billable hours instead of marketing activities. Savvy marketers and thought leaders know the…
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Like many industries, the accounting profession reflects the longstanding American legacy of the “old boy network.” Most firms are still led by Caucasian men, and some have no women or people of color in leadership at all. But the diversity, equity, and inclusion (DEI) movement is gaining steam in the…
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Recruiting and retaining the right mix of talent continues to be a challenge for most accounting firms. Firms that are successful at hiring and keeping employees invest in their personal development through not only technical and soft skills training but also programs focused on individual development. Marketing Departments can have…
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The trend of working remotely has gained popularity over the years and is now a generally accepted policy in many industries, so it is no wonder the accounting industry has followed suit. From a business perspective, allowing employees to work remotely has countless benefits. Many firms going remote see a…
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Becca Robson, Ink Craft Content Creations and Laura Sparks, Creative Sparks, LLC Industry specialization has become one of the most powerful ways to differentiate an accounting firm. As firms look to solidify their reputations as industry experts, many strike up strategic relationships with other businesses that target the same…
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Companies in the European Union (EU) have been preparing for the General Data Protection Regulation (GDPR) for a couple of years. As information on GDPR is being covered more frequently by the U.S. media, many firms are beginning to take notice and asking whether or not they will be impacted.…
Read MoreWelcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.