Posts By
Elieen Monesson
Eileen Monesson, CPC, MBA, CEO of PRCounts. Contact Eileen at [email protected]
Having sales and marketing aligned is critical in getting deals closed! I believe both can work together to develop a clear and laser-focused approach to landing the client. We always leverage our marketing talent at Withum to work with our leaders, create content, design and launch campaigns. We then leverage…
Strong brands aren’t built overnight but crafted through consistent, exceptional performance. The genuine connection between the firm’s team and mission sets a brand apart. When employees deeply resonate with the firm’s values and purpose, their enthusiasm and dedication drive superior client service and sustained growth. This powerful synergy between employee…
Adopting advanced marketing technologies is transforming how firms engage with clients, develop their brands, and gain a competitive advantage. High-growth accounting firms are at the forefront of this revolution, leveraging cutting-edge digital tools and data-driven strategies to craft marketing campaigns that are innovative and highly effective in attracting and retaining…
Digital asset services represent a significant opportunity for accounting and advisory firms to create service lines that address their clients’ needs, from investing to financial planning to integrating digital assets into their business operations. The success of their efforts will depend on the market research they undertake in advance to…
The accounting industry is about to experience a revolution, and the action has already started to occur on several key fronts. According to three of Accounting Today’s Most Influential People in Accounting, major shifts in the accounting industry will reshape the profession, redefine the role of an accountant and bring…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.