CPA Growth Trends, Marketing

Season 2 of the Amplify Accounting Podcast: Revolutionize Your Strategic Planning

Season 2 of Amplify Accounting Podcast

Revolutionize your Strategic Planning for Sustainable Accounting Firm Growth with Season 2 of the Amplify Accounting Podcast – Powered by AAM

Welcome to Season 2 of the Amplify Accounting Podcast

This season on Amplify – the accounting podcast for firm growth, powered by AAM – you have access to a six-episode series that will revolutionize the way you approach long-term strategic planning, focusing on sustainable growth. Industry experts share their insights on a range of topics including the future of the industry, implementing client experience into your plans, a high-level look at DEI in a strategic plan, and the future of M&A.   

This accounting podcast season covers topics such as:

  • Future-proofing
  • Leveraging perspective 
  • Client experience and employee experience at the center of a plan
  • Private Equity, Mergers & Acquisitions, and Buy-In

This season features interviews with a wide diversity of accounting growth experts, including:

The Future of Accounting Firms

We all know the accounting industry is changing rapidly, highlighted by every firm feeling the effects. Experts in the field are envisioning new ways to grow. The short-term and long-term plans will be crucial to maintaining viability. We also talk about what it means to differentiate from other firms and how a strong, long-term plan could help a firm succeed.  We are looking at future-proofing through strategic succession planning, touching on private equity and how to engage the future of firms in strategic planning.

Leveraging Perspective

Adapting to change in the industry means making continuous improvements to maintain success. The conversation around diversity, equity, and inclusion has been prevalent for the last few years and the conversation continues to touch on the value that a diverse workforce brings. Some of our experts speak on leveraging the perspective of all types of employees including the upcoming generations to find out what is important to them.

The Strategic Plan

Whether you are looking for tactics to create your strategic plan, cultivate and support a strategic plan, or just tangible ideas to bring to the table, this is the Amplify season for you. Firms of all sizes can benefit from a strategic plan. Alignment with your firm’s values and culture, short-term and long-term planning, and utilizing your most valuable resources to implement a strategy are important elements of planning.

In this season, we’re serving up nuggets of wisdom that will leave you feeling inspired and empowered, no matter your level of expertise. To listen to the full season of episodes of Amplify – powered by AAM – head over to accountingmarketing.org/category/aamplify/ or find the podcast on Apple, Youtube, or Spotify.

About the Authors:

Cassy Clayman is Marketing and Communication Coordinator for Topel Forman where she strategizes and plans content and other marketing programs to grow the accounting firm’s brand. She is a member of the AAM Podcast Committee where she contributes in a number of areas including content strategy and production.

Mike Jones is CEO & Managing Partner of Resound – a leading brand consultancy for professional services firms. He is co-chair of the AAM Podcast Committee as well as leading the AAM Public Speaking Circle.

About Cassy Clayman


Cassy Clayman is Marketing and Communication Coordinator for Topel Forman where she strategizes and plans content and other marketing programs to grow the accounting firm’s brand. She is a member of the AAM Podcast Committee where she contributes in a number of areas including content strategy and production.

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