Amplify! Season 2 Episode 5
Making DEI a Strategic Priority

Amplify - Season 2 Episode 5

with Kimberly Ellison-Taylor, KET Consulting

The Intersection of Marketing and HR for Accounting Firms

Making DEI a Strategic Priority -w- Kimberly Ellison-Taylor, KET Consulting

● Why does CX matter?
● How does this differ from client service?
● Where in the client lifecycle should firms be looking at the client experience?
● The voice of the client is important in the CX. What does that mean?
● Give me an example of someplace where we should be getting the voice of the client? [succession]
● What would a client experience look like around succession?