The Intersection of Marketing and HR for Accounting Firms
Strategic Planning Starts with Buy-In -w- Gary Thompson
● Why is buy-in at every level an important part of strategic planning?
● How can you get buy-in across the firm at every level? How do you engage your team?
● What are the impacts of doing this?
● How does the culture of a firm impact willingness to involve others or the teams’ willingness to participate? Any tips to get over potential hesitations on either side?
● What are the risks for not doing this?