Amplify!
Are you a busy professional on the go? Do you enjoy learning about the trends and hot topics in accounting and advisory firm marketing and growth through engaging conversations with leading experts in the industry? AAM’s podcast, Amplify!, is now organized into 4-6-episode seasons that together serve as a master class in one critical and multifaceted aspect of growing CPA and advisory firm’s in today’s marketplace. Play them in order, or play them in line with your priorities or interests — once you listen to one episode, you’ll want to hear how the whole story unfolds in each season.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.
Where Relationships Meet Tech: Balancing Automation and Human Connection
Mike Jones | Kindred BD
In this conversation, Mike Jones discusses the importance of personalizing client communication, especially when introducing new service lines.
Enabling Sales: Tools, Tech & Strategies That Drive Firm Growth
Sarah Dobek | Inovatus Consulting
In this episode of Amplify, Chris Camara speaks with Sarah Dobek about the importance of sales enablement in accounting firms.
The LinkedIn Playbook: Smart Outreach, Real Conversations, Better BD
Rob Brown | Accounting Voices
In this conversation, Rob Brown emphasizes the critical role of visibility and credibility in modern leadership.
Customer Intelligence: Turning Client Data into Real Relationships
Adam Klein | Introhive
In this episode of Amplify, host Cassy Clayman speaks with Adam Klein about the importance of customer intelligence in the accounting profession.
The BD Blueprint: How Accounting Firms Create Sustainable Growth
Neil Barrow | EnableBD
In this episode of Amplify, host Cassy Clayman speaks with Neil Barrow, founder of Enabled BD, about the intricacies of building a business development function within accounting firms.
Scaling BD: Building Teams, Culture & Tech That Drives Growth
Brian Blaha | Winding River Consulting
In this episode of Amplify, Chris Camara speaks with Brian Blaha who discusses how accounting firms can scale business development by aligning firm leadership, building structured BD teams, and using CRM and data to track pipeline performance and identify growth opportunities.
Forward Focus – Redefining Growth from the Inside Out
Attendees at the AAM Summit 2025
In this debut episode of Amplify, hosts Mike Jones and Sam Pagel talk with attendees at the AAM Summit 2025 about what true growth looks like in today’s accounting firms. Through a series of insightful interviews, leaders share how redefining culture, strategy, and leadership from the inside out can create lasting impact.
Forward Focus – The AI Ready Firm
Attendees at the AAM Summit 2025
Artificial intelligence is already reshaping the accounting industry and firms are figuring out how to adapt. In this episode, we gather interviews from AAM Summit 2025 attendees who share how they’re preparing their teams, processes, and client services to embrace AI without losing the human touch.
Forward Focus – The Story Only You Can Tell
Attendees at the AAM Summit 2025
Every firm has a story—but the challenge is telling it in a way that resonates. In this episode, we feature conversations with marketers and leaders at AAM Summit 2025 who reveal how they’ve uncovered and amplified their unique stories to stand out in a crowded market.
Forward Focus – The Rise of the Modern Marketer
Attendees at the AAM Summit 2025
The role of marketing in accounting firms is evolving quickly and marketers themselves are leading the charge. In this episode, we interview professionals at AAM Summit 2025 who are redefining what it means to be a marketer today: shaping strategy, driving growth, and claiming a seat at the leadership table.
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