Extras
November 2024: Speaking in Leadership’s Language: Communicating Marketing Success with Metrics
Seasoned Marketer: With the rise of AI-driven search platforms, Google’s shift away from third-party cookies, and a flood of new digital tools, traditional marketing metrics are in flux. I recently…
Read MoreMeet a Member: Apoorv Dwivedi
About Apoorv Name: Apoorv Dwivedi (pronounced a-POORV) Title: Strategic Marketing Advisor Years of Experience: 25+ College Name & Degree(s): University of Calgary (BComm), University of Alberta (GCPM) Firm Name: Fixyr…
Read MoreBusiness Development: Reporting that Matters: Practical Tracking and Reporting to Leadership for Small Teams
An opportunity for marketing and business development teams at most firms is to produce valuable reporting to guide leadership in understanding how to grow the firm. However, with stretched teams…
Read MoreHow AI Empowers Marketing Teams to Support Client Service in Accounting Firms
In the accounting industry, digital innovation – and even business innovation – have become a necessity. As we’ve seen with tools like the internet, technological advancements often redefine how we…
Read MoreMeet a Member: Jeff Jacobs
JUST THE FACTS Name: Jeff Jacobs Title: Director Of Development and Business Development Consultant Years of Experience: six College Name & Degree(s): Bachelor of Business Administration (B.B.A.) focused in Marketing…
Read MoreAAM Member Spotlight: Gabriel Tevrizian
Name: Gabriel Tevrizian Title: Senior Practice Growth Leader Years of Experience: 25 College Name(s) & Degree(s): UW Foster School of Business, BBA, Business/Marketing; Fundacion de Altos Estudios en Ciencias Comerciales,…
Read MoreMeet a Member: Olivia Collins
JUST THE FACTS Name: Olivia Collins Title: Marketing Manager Years of Experience: 10 College Name & Degree(s): University of New Hampshire, BA in Communication: Business Application Firm Name: Forvis Mazars…
Read MoreMeet a Member: Beth More
JUST THE FACTS: Name: Beth More Title: Senior Marketing Director Years of Experience: 20+ College Name & Degree(s): Bachelor of Science in Public Relations and Journalism from Kent State University…
Read MoreMeet a Member: Katie Cohodes
JUST THE FACTS Name – Katie Cohodes Company – Armanino Years of Experience: 11+ College Name & Degree(s): Purdue University – Bachelor Degree in Liberal Arts, Majoring in Public Relations…
Read MoreHow to Leverage Personalization in Email Marketing
With new marketing solutions and artificial intelligence bombarding us at every turn, personalization in email marketing has emerged as must-have. It’s not just a fleeting trend but a value-adding strategy…
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