Extras
Meet a Member: Laura Metz
JUST THE FACTS Name: Laura Metz Title: Senior Growth Manager Years of Experience: 13 College Name & Degree: University of Missouri-Columbia; Bachelor of Journalism, Strategic Communications Firm Name: HCVT Firm…
Read MoreMeet a Member: Andrew Reed
JUST THE FACTS Name: Andrew Reed Title: Digital Marketing Manager Years of Experience: 8 College Name & Degree(s): Penn State, Bachelor of Arts (B.A.), Telecommunications Firm Name: UHY Firm City…
Read MoreNikki Burgeson, Rehmann Principal, Talks Technology & Digital Transformation
Nikki Burgeson shares her point of view on technology & digital transformation, including automated proposals, a new website, digital marketing, and the firm’s focus on efficiency and innovation.
Read MoreMaximizing Revenue Through Cross-Selling Opportunities in the Accounting Industry
Growth-oriented accounting firms are discarding the silo-method of selling and increasingly looking at the client as a whole to grow revenue. One effective strategy that can significantly increase a firm’s…
Read MoreBehind the Success: Insights from AAM’s Marketing Achievement Award Winners | AAM High Webinar Recap
In a profession where differentiating your firm requires both creativity and strategic thinking, the Association for Accounting Marketing’s (AAM) Marketing Achievement Awards (MAAs) showcase the industry’s most innovative and effective…
Read MoreNavigating the Complex Waters of Creative Asset Licensing: A Guide for Accounting Marketers
As marketing professionals in the accounting industry, we’re constantly creating content to showcase our firms’ expertise and services. While we focus on delivering value to our audiences, there’s an often-overlooked…
Read MoreAmplify! | Marketing’s Focus on Strategies That Prove ROI
Marketing in accounting firms has long been an uphill battle. Marketers have had to fight for budget, prove ROI and demonstrate that marketing is more than just an expense. But…
Read MoreAmplify! | How Accounting Firm Marketers Are Making an Impact
Marketing within an accounting firm has never been easy. Unlike consumer-driven industries, where brand awareness and direct sales drive the bottom line, accounting firm marketers must constantly navigate complex internal…
Read MoreMeet a Member: Julia Germeyer
JUST THE FACTS Name: Julia Germeyer Title: Director of Marketing Years of Experience: 18 College Name & Degree(s): University of Pittsburgh, B.A. Communications and Public & Professional Writing; Point Park…
Read MoreMeet a Member: Megan Jones
JUST THE FACTS Name: Megan Jones Title: Marketing & Events Coordinator Years of Experience: 3 College Name & Degree(s): Youngstown State University Firm Name: HD Growth Partners Firm City &…
Read More