Posts By
Amanda Maglish
Amanda Maglish is Senior Marketing Manager at Rea, overseeing the firm's external marketing efforts. With 20 years of marketing experience across a range of industries, she's focused on helping the firm navigate how AI is reshaping search and digital marketing.
If you still think of press releases as a media relations tool and nothing more, it’s time for a reframe. In the age of AI-powered search, your earned media strategy has quietly become one of your most important visibility levers and most accounting firms aren’t taking advantage of it yet.…
Accounting firms need more than technical expertise to thrive. While business development (BD) professionals focus on relationship-building and client acquisition, marketing teams play a crucial behind-the-scenes role in equipping BD specialists with the tools they need to succeed. This article explores how marketing departments can create and maintain an effective…
Behind the Success: Insights from AAM’s Marketing Achievement Award Winners | AAM High Webinar Recap
In a profession where differentiating your firm requires both creativity and strategic thinking, the Association for Accounting Marketing’s (AAM) Marketing Achievement Awards (MAAs) showcase the industry’s most innovative and effective marketing initiatives. At a recent AAM High webinar, three 2024 MAA winners shared the strategies, challenges, and results behind their…
As marketing professionals in the accounting industry, we’re constantly creating content to showcase our firms’ expertise and services. While we focus on delivering value to our audiences, there’s an often-overlooked aspect that can unexpectedly surface: creative asset licensing. The Unexpected Knock at the Door Picture this: You’re deep into planning…
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Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.