Posts By
Mike Jones
Marketing in accounting firms has long been an uphill battle. Marketers have had to fight for budget, prove ROI and demonstrate that marketing is more than just an expense. But forward-thinking marketers are proving their worth by making strategic changes, tracking impact and aligning marketing with firm-wide goals. For this…
Marketing within an accounting firm has never been easy. Unlike consumer-driven industries, where brand awareness and direct sales drive the bottom line, accounting firm marketers must constantly navigate complex internal dynamics, justify their impact and align their efforts with firm-wide growth objectives. For this episode of the Amplify! podcast series…
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Beyond the Database: Building a CRM That Fuels Business Development
Nikki Burgeson | UHY-US
In this episode, Chris Camara speaks with Nikki Burgeson about the critical role of CRM systems in business development, particularly within professional services.