Posts By
Sarah Stage

Sarah Stage is Director of Marketing at Insero & Co. CPAs where she focuses on digital marketing strategies for firm growth.

Accounting Recruiting Trends photo of Kristi Tarantelli and Ben Vasallo sitting at a table and smiling|Photo of Kristi Tarantelli

Accounting Recruiting Trends & Tips: An Interview with the Experts

By Sarah Stage / May 12, 2022

Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted. Here’s what they had to say: Sarah Stage: What trends are you currently seeing in accounting recruiting? Kristi Tarantelli: Overall…

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leadership buy-in for DEI represented by word bubble over abstract multi-colored faces|||||

Leadership Buy-In for DEI

By Sarah Stage / September 13, 2021

Next up in AAM’s series of Diversity, Equity, and Inclusion trainings is a session dedicated to leadership buy-in for DEI. (If you missed our last training, check out our debrief on Defining Diversity, Equity & Inclusion here.) Now that we have some common language and vocabulary to discuss DEI, our…

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Best Practices for Email Signatures (1)|Best Practices for Email Signatures-social

Best Practices for Email Signatures

By Sarah Stage / June 29, 2021

By following some best practices for email signatures, accounting firms can maximize marketing efforts with every single email their employees send. In a previous post, we talked about email signature software solutions that can help ensure consistency with minimal effort. Now we’ll discuss what goes in to a great email…

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defining diversity

Q&A with Bonnie Buol Ruszczyk on Defining DEI

By Sarah Stage / June 15, 2021

Defining DEI is an important step to enabling meaningful conversations within your accounting firm. We sat down with Bonnie Buol Ruszczyk, the founder and owner of bbr companies, to discuss her upcoming training on Defining Diversity, Equity & Inclusion, June 22, 2021 from 2:00 PM to 3:00 PM ET. This…

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Creating Video Content on a Budget

By Sarah Stage / April 8, 2021

The value of video has been well demonstrated, but creating video content on a budget can be a challenge. If cost is a barrier to getting started with video, here are some tools and ideas that can help. Many of these tools have free trials or free versions with limited…

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Email Marketing for Accounting Firms: Key Metrics and Best Practices

By Sarah Stage / November 5, 2020

During the pandemic, I’ve heard from a number of firms who say they have greatly ramped up their email marketing efforts. It’s a great way to stay in touch with clients and prospects and demonstrate your firm’s knowledge and ability to help. So, now that you’re sending more email, how…

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work smarter not harder you got this sign|work smarter not harder you got this sign social

Work Smarter, Not Harder as an Accounting Marketer

By Sarah Stage / August 20, 2020

As an Accounting Marketer, I’m often wearing many hats and keeping track of many initiatives at once. I’m sure you’ve heard it before: work smarter, not harder! It’s a common saying, but the words themselves are pretty abstract. Here are some specific examples of how you can improve your efficiency…

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lead generation through webinars - woman using laptop computer with notebook|lead generation through webinars - woman using laptop computer with notebook

Lead Generation Through Webinars

By Sarah Stage / May 6, 2020

Lead generation is an important part of your growth strategy, but how can you reach new leads when you’re not able to physically meet with them? Webinars are becoming increasingly popular across all industries, and they’re proving to be an important lead generation tool for accounting firms. Here are some…

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Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.

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Featured: Season 5 Episode 1

The Digital Lead Gen Process For Accounting Firms

with David Toth of Winding River Consulting

Explore expert strategies for digital marketing success with the latest insights on SEO, content strategy, lead generation and more.