Sarah Stage is Director of Marketing at Insero & Co. CPAs where she focuses on digital marketing strategies for firm growth.
Recently I sat down with Kristi Tarantelli and Ben Vassallo of Insero Talent Solutions to discuss the current landscape of accounting recruiting, how it is changing, and how they’ve adapted. Here’s what they had to say: Sarah Stage: What trends are you currently seeing in accounting recruiting? Kristi Tarantelli: Overall…Read More
Next up in AAM’s series of Diversity, Equity, and Inclusion trainings is a session dedicated to leadership buy-in for DEI. (If you missed our last training, check out our debrief on Defining Diversity, Equity & Inclusion here.) Now that we have some common language and vocabulary to discuss DEI, our…Read More
By following some best practices for email signatures, accounting firms can maximize marketing efforts with every single email their employees send. In a previous post, we talked about email signature software solutions that can help ensure consistency with minimal effort. Now we’ll discuss what goes in to a great email…Read More
Defining DEI is an important step to enabling meaningful conversations within your accounting firm. We sat down with Bonnie Buol Ruszczyk, the founder and owner of bbr companies, to discuss her upcoming training on Defining Diversity, Equity & Inclusion, June 22, 2021 from 2:00 PM to 3:00 PM ET. This…Read More
The value of video has been well demonstrated, but creating video content on a budget can be a challenge. If cost is a barrier to getting started with video, here are some tools and ideas that can help. Many of these tools have free trials or free versions with limited…Read More
During the pandemic, I’ve heard from a number of firms who say they have greatly ramped up their email marketing efforts. It’s a great way to stay in touch with clients and prospects and demonstrate your firm’s knowledge and ability to help. So, now that you’re sending more email, how…Read More
As an Accounting Marketer, I’m often wearing many hats and keeping track of many initiatives at once. I’m sure you’ve heard it before: work smarter, not harder! It’s a common saying, but the words themselves are pretty abstract. Here are some specific examples of how you can improve your efficiency…Read More
Lead generation is an important part of your growth strategy, but how can you reach new leads when you’re not able to physically meet with them? Webinars are becoming increasingly popular across all industries, and they’re proving to be an important lead generation tool for accounting firms. Here are some…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.