CPA Growth Trends
Strategies, Tools and Knowledge to Grow CPA Firms
Like many other professions, accounting is experiencing a talent shortage. Fewer university students are pursuing accounting degrees, fewer accountants are pursuing CPA licensure and more experienced professionals are leaving the job market or changing careers. This means we are all pulling from a shrinking pool of professionals who now have…Read More
We have all heard about the “Great Resignation” and how the talent pool for the accounting profession is dwindling. If you are new to marketing for accounting, you are likely wondering what the reality of the current accounting profession landscape is and how you can contribute to the recruitment process…Read More
At a recent AAM! High Webinar, “Building a Growth Culture Where Everyone Contributes?”, Ty Hendrickson, CPA, Consultant and Training Director, discussed the importance of facilitating a growth culture. Building a culture of growth is something that can help firms stay competitive, grow and gain new business. But how do you…Read More
If you’re a CPA firm looking for marketing technology, it can feel like there are too many options to choose from. You might be overwhelmed by the number of tools available, or maybe you’re not sure which ones are right for your firm. This article will help simplify your decision…Read More
Does your firm have a marketing strategy in place today, or are you finding yourself starting from ground zero and unsure where to begin? Whether you are new to accounting marketing, or are in a position to create a marketing strategy plan, knowing what information is needed to get started…Read More
It could be your most important project all year: building your marketing plan, a strategic document to guide your marketing priorities, and the initiatives to support your firm’s growth plan. But many of us struggle to get this done for many reasons. Here are four articles to help you dive…Read More
Growth. It’s a common term in conversations about firm strategy, but the context can vary widely. It might refer to the growth of firm revenue, growth of a practice team, or the growth of one’s career. As marketers and business developers in accounting firms, growth is most often associated with…Read More
If you have a calendar year-end, you’re probably already deep into planning and budgeting for next year. You’ve read multiple “how to adapt to a post-pandemic world” articles. The kids have returned to school, and hopefully, you took an actual vacation this summer. Socio-economic-geo-political news continues to pelt your brain,…Read More
Sarah Cirelli, CMO of Grassi Advisors & Accountants, recently presented an AAM! High webinar called, “All Shook Up: Tips for Adapting Strategy in the Face of Disruption.” It was an insightful presentation of marketing strategies for accounting firms with real world examples. If you’re a member, you can access the…Read More
Welcome to CPA Growth Trends — your source for information, insights, tools and best practices to drive growth within an accounting firm.
Compensation Changes in Accounting Firms – Intersection of HR & Marketing with Andrea Sardon, PBMares
with Andrea Sardone from PBMares
Join host Mike Jones with Andrea Sardone from PBMares as they discuss the changes in compensation within the intersection of marketing and accounting in accounting firms.