Virtual
Events
Virtual Campfire: Cross-Selling
Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on cross selling successes. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel
AAM DEI Webinar: Considerations for Integrating and Supporting Remote Employees in your Culture
Has your company decided to keep the work from home model in place? Do you now have the option to work a hybrid schedule, working just a few days a week in the office? Are you starting to work with more international third-party companies? In this session, we will investigate the potential biases in comparing…
Member Appreciation Week: Nervous System Reset with Microbreaks
Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for a virtual wellness workshop to learn about the stress response and how it affects your nervous system! Discuss the concept of micro-breaks as a stress management tool and experience movement & mindfulness techniques to use throughout the day…
Member Appreciation Week: Lunch & Learn with the 2024 AAM Marketer of the Year
AAM’s Marketer of the Year (MOY) award honors a marketer who has demonstrated exemplary performance in the accounting marketing profession. Join us on June 26 at 1:00 pm ET as Luke LaChance, AAM's 2023 MOY, leads an interactive discussion with AAM's 2024 MOY Stacy Dreher. Here, you’ll learn more about Stacy's role in the strategic…
Member Appreciation Week: Desk Stretches for Better Posture
Celebrate Member Appreciation Week with us by taking care of our greatest resource... YOU! Join us for gentle stretches you can do right at your desk to release tension and reset your posture. Melt away any remaining stress with a quick, guided meditation set to calming music. Leave feeling relaxed and focused! Beginners welcome. No…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Marketing Tech Stack
Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools, integrating systems, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack…
AAM State of the Association Town Hall
The Association for Accounting Marketing (AAM) invites members to participate in an upcoming State of the Association Town Hall to learn what AAM has accomplished in the past year, as well as the vision for the future. Agenda Welcome and State of the Association - Rhonda Clark, AAM Executive Director 2023 Achievements - Courtney Kiss, AAM…
AAM High! Webinar: Adapting Your Business Development and Marketing to Changing Buyer Behavior
Buyer behavior is evolving at an unprecedented pace, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet, amid these changes, where are the prevailing trends directing us? Join us on Tuesday, July 30th for a live, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer…
AAM High! Webinar: Private Equity, M&A, and Future Growth Opportunities within the Accounting Industry
This session will explore the current transformation underway in the accounting sector, including the impact of private equity (PE), mergers & acquisitions (M&A), and alternative practice structures. Participants will gain an increased understanding of these industry dynamics that are likely to reshape and redefine the CPA firm of the future, with a particular focus placed…
Business Development Roundtable: Originator vs. Enabler
This session will delve deeply into the distinct yet complementary roles of originators and enablers in business development, exploring how each contributes to the success and growth of a firm. Understand the Key Differences: Learn about the core responsibilities and characteristics that differentiate originators, who initiate and drive new business opportunities, from enablers, who provide the…
Virtual Campfire: Segmentation/Personalization
Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,…