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Virtual Campfire: AI & Automation in Marketing
Virtual Campfire: AI & Automation in Marketing
AI and automation can greatly improve our efficiency in targeting and personalizing campaigns, analyzing large sets of data, and automating repetitive tasks. Is it important to consider the ethical implications of using AI such as privacy and bias? How can we ensure we are using these technologies in a responsible and transparent manner? It is…
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms…
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Diversity, Equity, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
Diversity, Equity, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion, we will hear from firms of various sizes and people…
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AAM High! Webinar: The Evolving Role of the Marketer
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are they headed? What skills are needed now, in the future, and how can we "future-proof" our jobs? In this webinar we'll hear from accounting marketers…