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Virtual Campfire: Cross-Selling

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June 19, 2024 @ 2:00 pm - 2:45 pm EDT

Cross selling remains a major challenge for many accounting marketing teams. Join your AAM colleagues as we share our real-world experiences and practical tips for promoting, incentivizing, and reporting on cross selling successes.

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The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.