It feels like there is a new accounting firm merger announcement every week, or at least every month! If you're a marketer in an acquiring firm, what have you learned about integrating new firms? If you're a marketer from a firm who has been acquired, how has it affected you, your teams and career path?…

Everyone used to talk about the funnel. Now the funnel has flipped up-side-down, or been scrapped all together. Please come prepared to share how you're attracting leads, qualifying them, moving them through your version of the infamous funnel and ultimately converting them to wins. SME David Toth David M. Toth is a principal at Winding…

Whether we have a large team or are a department of one, Project Management is a HUGE part of our jobs. How are you structuring your marketing department? What tools are you using to keep your arms around all the moving parts? What changes are you seeing given the ever-evolving role of marketers in accounting…