Virtual Campfire: Marketing Tech Stack

Explore the foundational tools and technologies that power effective marketing in our upcoming session on the Marketing Tech Stack. Join us as we dive into discussions on choosing the right tools, integrating systems, and leveraging technology to streamline operations and enhance engagement. Whether you’re looking to optimize your current setup or build a tech stack…

Virtual Campfire: Segmentation/Personalization

Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We'll discuss real-world examples of successful personalization and segmentation across various channels,…

Virtual Campfire: Budgeting

Delve into the crucial topic of budgeting in our next roundtable discussion. In this session we’ll share best practices for planning, allocating, and managing marketing budgets effectively. Learn from peers about overcoming common challenges and balances, measuring ROI, and ensuring your marketing efforts are both cost-effective and impactful. Join us for a practical conversation that…

Virtual Campfire: Strategic Planning

Join us to discuss how different firms use strategic plans at the firmwide, practice, and industry levels. Explore strategic planning as a framework for goal setting, and explore the many ways that we as marketers can harness its power for action towards growth and other business objectives. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire…

Virtual Campfire: Project Management

Join in the discussion on Project Management where we’ll explore effective tools for oversight and communication, structuring teams for optimal performance, and ensuring projects align with strategic goals. Share your challenges and discuss how to enhance coordination and efficiency in your marketing operations. This roundtable is an excellent opportunity to refine your project management approach…

Virtual Campfire: Retention

Focus on the critical aspect of employee retention in our upcoming discussion. We'll explore how marketers can enhance workplace culture and contribute to professional development initiatives that support all employees. Discover effective practices for fostering a supportive environment, from clear communication to career advancement opportunities. This session will provide insights into creating a culture that…