Virtual
Events
Virtual Campfire: AI
Join us to explore the practical applications of AI in accounting marketing. We'll discuss how AI tools are currently being used to streamline customer interactions and enhance marketing strategies. Share your experiences, learn from your peers, and gain insights into how AI can be realistically integrated into your marketing efforts. This session is an ideal…
AAM & AICPA Webinar: Beneficial Ownership Information (BOI)
Many small businesses are impacted by a new federal information reporting requirement related to ownership that became effective January 1, 2024. It’s estimated that over 30 million entities could be subject to beneficial ownership information (BOI) reporting under the Corporate Transparency Act (CTA), which has become a hot topic in the accounting profession. Learn more…
AAM High! Webinar: From Hype to Practical Application: AI for Accounting Marketers
Are you struggling to effectively use AI in your marketing workflow? Whether you’re a solo marketer or a member of a marketing team, AI and AI-powered tools should be an essential part of your toolkit. Learning how to use these tools to complete various marketing tasks is the key. In this webinar, you’ll: Learn how…
DEI Webinar: Understanding Neurodiversity & How It Impacts Individuals & Teams
Neurodiversity, a dimension of diversity, refers to the natural variation in our brain's wiring. This can lead to different ways of thinking, processing information, learning, and behaving. Understanding neurodiversity is key to overcoming bias and negative perceptions that these differences are impairments or deficits. While some of these differences may pose challenges, others can significantly…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
AAM High! Webinar: Maximizing CRM Impact: Real-World Examples for Firm Growth
This webinar is designed for members seeking new ways to leverage their CRM systems to help achieve firm goals. Join us for three live demonstrations by highly respected industry insiders showing practical applications they’re using in their firms today. In response to member feedback requesting high-impact education in shorter durations, we're excited to present a…
Virtual Campfire: Data Analytics
Dive into the practical world of Data Analytics with us. This session is all about sharing experiences and strategies for using data in marketing decisions. Whether you're just starting or looking to refine your skills, we'll discuss how to make sense of data and use it effectively in marketing campaigns. Join us for a collaborative…
Business Development Roundtable: Motivating and Engaging Technical Professionals in the Sales Process
The Business Development Roundtable will focus on the strategies and techniques to motivate and engage accounting professionals in the sales process. This interactive session will discuss the role of accounting professionals in the sales process, how BD professionals can effectively communicate the value of sales efforts to them, and ways to create engagement and accountability…
Virtual Campfire: Content Marketing
Dive into the dynamic world of content marketing, surveying a variety of formats and content types for each phase of the client journey. Together, we'll delve into innovative content strategies, killer storytelling techniques, and the art of creating valuable, client-centric content that drives results. Facilitators Raissa Evans, Weaver Alyson Fieldman, RockIt Results Kelsey Brewer, McGuire Sponsel
Volunteer Appreciation Week Open House
Join us for a special event celebrating the heart of our organization - our incredible volunteers! In honor of Volunteer Appreciation Week, AAM is hosting an exciting Volunteer Open House! Get ready for an event full of fun and camaraderie as we play "Guess Who" trivia and mingle with our amazing volunteers. Plus, there's a…
New Member Welcome Call
So you've joined the Association for Accounting Marketing... Now what? Join us for an open discussion about what it means to be an AAM member at our New Member Welcome! This call will provide an opportunity for you to: - Connect with other new members - Review member benefits - Learn about AAM Connect, the online…
Virtual Campfire: Key Takeaways from AAM Summit
Join us to unpack the key takeaways from this year’s annual Summit. This discussion will revolve around lessons learned, the strategic goals we set for the conference, and most importantly, how we can implement these innovative ideas within our firms. It’s an opportunity to share experiences, discuss our collective learning, and explore actionable steps to…