Skip to content

« All Events

  • This event has passed.

Virtual Campfire: Segmentation/Personalization

Register
August 21, 2024 @ 2:00 pm - 2:45 pm EDT

Join a lively conversation with fellow accounting marketers as we explore the essentials of personalization and segmentation in our field. This session offers a chance to share experiences and learn how firms are creatively tailoring their marketing content and campaigns to diverse audiences. We’ll discuss real-world examples of successful personalization and segmentation across various channels, providing insights into current trends and best practices.

SME

Alison Simons, Simons Marketing

Alison (she/her) for seven great years, she was the head of marketing for a regional CPA firm where she would joke “if it’s not a tax return or an audit, it crosses my desk.” In 2013 she became an entrepreneur with the founding of Simons Marketing. In order to serve more clients, she attracted a team of really amazing people who focus on specialty areas within marketing because (get ready for one of her catch phrases) “Marketing is one word that means a lot of things” and it’s all too much for any one person to be good at.  So, now she focused on working directly with clients on strategies to help them reach their goals while overseeing more of the activities.  Simons Marketing is an independent member of the BDO Alliance.

 

 

 

Facilitators

Register

Details

Scroll To Top

The Association for Accounting Marketing (AAM) is an association of accounting firm professionals who impact a firm’s growth and sustainability. Members include marketers, business developers, CPAs, firm administrators and businesses that serve the accounting industry. Through industry-leading networking, educational resources and thought leadership, AAM elevates the stature of practice growth, focusing on growing people and, hence, the accounting practices that employ them.