AAM High! Webinar: Adapting Your Business Development and Marketing to Changing Buyer Behavior

Buyer behavior is evolving at an unprecedented pace, prompting accounting firms to swiftly adapt their business development and marketing strategies. Yet, amid these changes, where are the prevailing trends directing us?

Join us on Tuesday, July 30th for a live, interactive webinar as Hinge’s Will Casserly facilitates a research-guided discussion on adapting to changing buyer behavior with Angele Fox, Growth Marketing Director at CBIZ. They’ll utilize primary research on the accounting buyers and the fastest growing accounting firms to provide practical insights you can use in your marketing and business development planning.

If you’re looking for strategic insights grounded in the latest buyer research, don’t miss this exciting webinar that is free to AAM members!

What you’ll learn:

• How accounting buyer behavior shifted over time
• How today’s buyers search for and evaluate accounting and financial services firms
• How to high growth firms are adapting to the changing environment
• How to stay relevant during times of intense change

Presenters

Will Casserly | Account Director at Hinge

Will works with Hinge’s accounting and financial services clients to achieve their strategic, brand visibility and growth objectives. His business development experience over 25 years spans in-house marketing departments, agency work, communications, media and public relations, graphic design, video production and more. You can connect with him on LinkedIn here at https://www.linkedin.com/in/willcasserly/.

Angele Fox | Growth Marketing Director at CBIZ

Angele Fox is a seasoned marketing and growth leader with more than 17 years of diverse experience, including strategy, analysis, product/marketing, and operations. As the Growth Marketing Director at CBIZ, she leads marketing for the National Advisory lines, creating strategies that drive revenue growth through strategic marketing, team building, and analytics. Angele excels in leveraging digital communication platforms and creating impactful thought leadership content, resulting in significant increases in marketing qualified leads and brand positioning.

Throughout her career, Angele has been recognized for optimizing marketing operations and delivering detailed market analyses. Her leadership and expertise in fostering cross-functional collaboration have consistently achieved outstanding results, making her a highly respected leader.