Diversity, Equity, & Inclusion Webinar: Short Horizons Drive Long-Term Success
This webinar is provided in collaboration with CPAmerica. In this “career-fluid” era, everyone—firms, professionals, and clients—are increasingly remixing workload, time, place, and pay into smaller bites to support sustainable growth for all. Leading firms are building career-fluid workplaces, by both intuition and intention. They’re learning what is sustainable for employees is what’s sustainable for firms…
Diversity, Equity, & Inclusion Webinar- Fighting the War for Talent: How DEI & Marketing Can Give Your Firm an Advantage
Recruiting, hiring and retaining talent is one of the biggest challenges accounting firms face in today’s market. And with enrollment in college accounting programs down as much as 30%, this isn’t a problem that is going to solve itself anytime soon. During this panel discussion, we will hear from firms of various sizes and people…
AAM High! Webinar: The Evolving Role of the Marketer
They say the only constant is change - and that seems to be true in our profession as well. As accounting marketers, how have our roles changed and where are they headed? What skills are needed now, in the future, and how can we "future-proof" our jobs? In this webinar we'll hear from accounting marketers…
AAM High! Webinar: When a Trend Becomes an Opportunity and How to Market It
Cannabis, ESG, Digital Assets - changes in regulation relative to these issues created opportunities for advisory firms almost overnight. How should an accounting marketer respond? Do we have a role in advising firm leadership on which trends to jump on? How can we quickly build marketing infrastructure for a new service line and what should…