AAM High Webinar

In the fast-moving digital landscape, accounting firms often find themselves caught in a cycle of acquiring new tools without ever fully mastering them. The 2026 Remarkabrand Martech Report for Accounting Firms gives you an in-depth exploration of the latest industry data to see how accounting firms of all sizes, from micro-practices to enterprise organizations, are…

While firms invest heavily in skills training, tools and sales methodologies, far less attention is given to the biological factors that drive performance such as sleep, recovery, stress regulation, and mental endurance. Drawing on research from performance science and workplace studies, the talk examines how BD burnout, travel demands and constant cognitive switching impact revenue…

With the median growth rate for accounting firms falling to its lowest point in five years, it is more critical than ever to understand exactly how elite performers are still growing 3.5X faster than the competition. Join Austin McNair and Will Casserly from Hinge as they provide a deep dive into the most impactful marketing…

Discuss compensation trends with your colleagues! Now that the 2026 AAM Biennial Compensation Report is out, you can meet with the analysts to ask questions and share insights from your own career and firm experience. Dawn Wagenaar, Principal and Brand Strategist at Ingenuity Marketing Group, and Christine Nelson, Communications Consultant who analyzed and reported survey…

Many accounting firms know they need broader participation in business development, but getting partners to change is hard. They are busy, autonomous, skeptical, and often uncomfortable with anything that sounds like “sales.” Drawing on DCM Insights’ Activator research, this webinar will show what today’s strongest business developers do differently — and what marketing and BD…

As headlines swirl and political pressure intensifies, many accounting firms are left wondering what diversity, equity, and inclusion really mean from a legal perspective and what’s still safe, smart, and compliant to pursue. In this session, employment attorney Aislinn Sroczynski of Royer Cooper Cohen Braunfeld cuts through the noise to explain what has actually changed…

Building visibility for your firm is a major challenge, and your experts are key to accelerating it. Yet, engaging them often feels like an uphill battle against the billable hour. The truth is, your experts are not avoiding marketing; they're simply waiting for a guide. Join Austin McNair, Head of Marketing at Hinge, and Jory…

A merger announcement looks effortless from the outside. New logo, polished press release, a confident "better together" message. What the market never sees is everything happening behind it: two client lists that don't match, proposals mid-flight under the old name, a marketing team learning about the deal days before the world does. Clients and referral…

Too often, accounting firms sound and look exactly alike. The same messaging. The same proposals. The same follow-up emails. In a profession where everyone is trying to build trust, blending in can make it difficult to earn attention, win opportunities, and create lasting client relationships. The strongest business development professionals take a different approach. They…

Client experience is no longer a soft skill. It is a measurable business driver. This session explores how firms that intentionally design and deliver exceptional client experiences achieve stronger client retention, deeper relationships, increased revenue, and greater profitability. Participants will learn the key components of a successful CX strategy, discover how to connect client experience…

September 16, 2026 at 1:00 - 1:45 pm Eastern Time (US & Canada) Join us during Member Appreciation Week for a candid conversation about the wins, challenges and lessons shaping accounting growth professionals in 2026. AAM’s 2026 Business Developer of the Year and Hall of Fame Inductee will share perspectives from their own careers and…

Executive functioning (EF) is a term gaining traction across education, organizational strategy, and leadership conversations, and for good reason. In this session, we’ll explore why executive functioning matters in public accounting specifically, and how marketers can use this lens to improve communication, timing, and effectiveness across the client experience. We’ll examine how human behavior intersects…